Constant Change

OFFF’s first outing in London was all about taking it slow, reports Ruth Hamilton

- Ruth Hamilton

Last year, OFFF celebrated its sweet 16 in the sunny climes of Barcelona. And, in the spirit of independent-minded teenagers everywhere, it then set off in search of greater independence to broaden its horizons… in short, it set up a new offshoot event in London.

Despite missing conference founder Héctor Ayuso – who was busy completing an Iron Man in Barcelona, and appeared only via video feed (in a Lycra vest, for those doubting his excuse) – the event managed to retain the relaxed and inspiring vibe of its Catalan counterpart. This was in large part thanks to Poke, OFFF’s London partner and the creative studio behind the branding and identity for the two-day event.