Augmented reality is getting the tech world excited – how does Apple stack up against its rivals?
Apple doesn’t usually spill the beans on its future plans, but there’s one topic that Tim Cook just can’t help gushing about.
That topic is augmented reality, also known as AR. It’s “a big idea like the smartphone,” he says. “When I think about the big things, I think about AR,” he muses, somewhat philosophically. And he’s so excited by it that he just wants to “yell out and scream.”
Having a CEO so enamoured with AR augurs well for its future on iPhone. But there are plenty of other reasons why Apple’s iOS platform could be the ideal springboard for the tech.
Huge opportunity
There’s a huge appetite for AR among consumers. AR game Pokémon Go caused a worldwide sensation when it launched, and has been downloaded over 500 million times since it came out in July 2016. And when Apple launched its ARKit framework for developers, the internet was awash with AR creations.
The potential financial rewards of such a popular platform are huge, with some analysts stating that AR could generate up to $200 billion in revenues over the next decade. There are savings to be made as well – General Electric’s Jeff Immelt believes that augmented reality could free up $50 billion a year for industrial firms alone through improved productivity.
It’s not hard to see why Apple chose to get involved in developing an AR platform. But what is it about Apple products that makes them the best place for it?
Diese Geschichte stammt aus der November 2017-Ausgabe von MacFormat UK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der November 2017-Ausgabe von MacFormat UK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Mac hardware
We help to solve your hardware hassles, from interrupted upgrades to running diagnostics
Give your iPhone a whole new look in iOS 18
Make your iPhone uniquely you
iPhone 16
Apple Intelligence-ready smartphone for the rest of us
Apple Watch Series 10
10th anniversary Watch is now slimmer with an even bigger display
AirPods 4
Apple's most affordable AirPods remain a brilliant buy
We. HEAR Pro
Room-filling sound from this stylish wireless speaker
HiDock H1
An impressive 11-port AI audio dock for conferencers
Adobe Premiere Elements 2025
Create eye-catching videos for sharing on social media
Photoshop 2024
Your imagination is the limit with this AI-powered pixel creator
Wispr Flow
Bring the power of AI dictation to DMs, documents and Discord chats