Micromax has once again become very aggressive by launching a slew of new smartphones to regain its past glory and lost grounds. The home-grown brand is taking on the Chinese Oems to create a product differentiation with the best of specs which can easily fit into the Indian pockets and gel with today’s consumers. Rahul Sharma, co-founder, Micromax Infomatics, shared his vision for the brand and the emerging market dynamics with Haider Ali Khan of my mobile.
We have a Dual brand strategy and that is aligned with market dynamics. Micromax will play to its strengths and will have a major offline play and Yu will be a complete online brand. For Yu, which is targeted at the new age netizens, we have introduced some of the most iconic smartphones and they have been well received by the consumers. Early this year in May 2017, we extended our YUREKA range and launched YUREKA Black exclusively with Flipkart, which received an overwhelming response from our consumers. this month itself we announced the launch of another iconic Yureka smartphone- Yureka 2, which went on sale exclusively during Flipkart’s Big Billion Day. We are expecting similar exciting response from our consumers for Yureka 2 as well.
For Micromax, the focus always is on democratising technology for the masses. We will keep bringing in trends that are in line with consumer demand and introduce them at fairly competitive pricing. Canvas Infinity and DuaL range of phones is a testimony of the same. Both these products have disrupted the price segments with impeccable product offerings.
Micromax has just launched its bezel-less 18:9 display smartphone, Infinity, which is being priced very strategically. How upbeat are you about this new launch and what would be the market size you will be aiming at?
Diese Geschichte stammt aus der October 2017-Ausgabe von My Mobile.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 2017-Ausgabe von My Mobile.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Singles On Tinder Opting For Situationship
Tinder, the very safe and promising dating app has released 'Tinder's year in swipe' which mentioned and elaborately addressed the changes the dating world has seen with the trends that can be the mainstream dating expectations of the people.
Google Pixel Buds Pro
Better Late Than Never
Stop Google From Being A Spy On You Here's How
Did you hear that google can also record? Did you know that Google is maintaining the minutes of every meeting?
GOQii Smart Vital Ultra
GOQii Smart Vital Ultra is a perfect combination of a fitness tracker wearable and a health device that monitors vitals, activities, sleep and a lot more.
Axon 40 Ultra Space Edition
ZTE has come out with another variant of the Axon 40 Ultra -the Axon 40 Ultra Space Edition.
Honor 80 Series
Honor is has just launched its two new flagship models- Honor 80 and Honor 80 Pro where it held a massive launch event in China for two days so that users could get a hands on experience and get a hint on what all they can expect from both handsets.
Corning Gorilla Glass Victus 2
Corning Gorilla Glass Victus 2, claimed to be an improved version of its predecessor, has been officially announced.
Nothing Ear (Stick)
People are definitely intrigued by Nothing, a new tech firm that makes headphones and telephones, and they want to buy them.
India is Now the Biggest Smartwatch Market in the World
Joyous news for the Indian wearables industry!
ASUS India Launches 6 New Laptops in ExpertBook series
ASUS India will be expanding its enterprise where now its main focus will be the Expert Book portfolio with six new laptops that will get a generational leap in their segments that will also be the flagship models in the series.