'Tiktok Inspires Over 200 Million Indians To Share Their Passion And Creative Expression Through Videos On A Global Platform'

The hottest topic available today for daily and boardroom discussions is TikTok, as how it has overturned the social media landscape upside down in India and elsewhere, giving youths an opportunity to showcase their creativity and skills like never before, yet it comes with challenges to deal with as well. Sachin Sharma, Director Sales and Partnership, TikTok India had a word with Haider Ali Khan on range of topics related to this wildly favorite app and much more. Don’t miss it.

- Haider Ali Khan

Did you ever expect the kind of response TikTok has got till now?

Since its launch, TikTok has received an overwhelming response in India. TikTok inspires its over 200 million Indian users across Tier 1, 2 and 3 and even the deepest pockets of the country to share their passion and creative expression through their videos. TikTok enables everyone to be a creator with an easy-to-use and highly interactive interface which provides users with a global platform to showcase their talent and create a unique identity.

What was the thing which was missing before TikTok that it has fulfilled for its target audiences?

Unlike any other platform, TikTok is a short-video platform that enables users to create fun and quirky 15-second videos. The 15-second format compels the users to showcase their creativity and innovation. What sets TikTok apart is that everyone on the platform is making every second count! Our users are either riffing on the trending challenges or creating a new one of their own! The more you are having fun creating your post, the better! In addition to that, TikTok has given millions of users for self-expression, enabling everyone to be a creator in their own right.

Some of TikTok’s popular creators such as Geet and Awal are using the platform to share information with users and educate them. Users such as Pooja Sharma and Urmi Pandya share videos on how-to tips for yoga, encouraging users join this thriving culture. The 15 second format makes the videos easy to consume.

What are the key attributes for your success story? Is it the cheap data or affordability of smartphones or both?