Christopher Murphy highlights the benefits of kick-starting a conversation with your customers
![Conversations](https://magarticles.magzter.com/articles/5307/294590/5b6d7d60e0d5d/Conversations.jpg)
In an increasingly connected world, the opportunities to spark conversations with your customers are extensive and, to a large degree, unprecedented. In an age of often faceless brands, the businesses that engage in dialogue with their customers stand out from the crowd.
Communication that used to be one-way in the age of broadcast media has now become two-way in the age of conversational media. This shift, which has seen customers become active participants with brands via social media, has fundamentally altered the dialogue that exists around products.
Sharing stories and showcasing products in use via social channels enables other potential customers to gain an insight into your products or services, helping them to see the stories that lie behind them.
Diese Geschichte stammt aus der September 2018-Ausgabe von NET.
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Diese Geschichte stammt aus der September 2018-Ausgabe von NET.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
![Camille Gribbons](https://reseuro.magzter.com/100x125/articles/5307/436389/5ea19367af754/crp_Camille-Gribbons.jpg)
Camille Gribbons
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THE 5G UI REVOLUTION
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HOW TO SHOWCASE YOUR DEV SKILLS
Aude Barral shares 5 top tips for landing your dream developer job
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KNIVES OUT
Murder mystery film, Knives Out, grabbed everyone’s attention, and so did the fun website that promoted it. Oblio tells Tom May how it created its innovative 3D navigation
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HOW EMOTIONAL LABOUR HINDERS WOMEN IN TECH
Christine Brewis, head of digital marketing at Studio Graphene, discusses how gender parity in tech has changed over the last ten years, and what more can be done
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EDAN KWAN
He swapped life as a singer for a career making eye-popping digital visuals. The Lusion founder chats to Tom May about battling demons, winning awards and where digital advertising is heading
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ANDREW COULDWELL
The Brit in LA discusses his new book on design systems, Laying the Foundations
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Top 5 Tips For Ensuring Web Content Is Accessible For All
Merlyn Meredith outlines five top tips for ensuring web content is accessible for all
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WHAT DOES THE FUTURE HOLD FOR BROWSERS?
Nico Turco examines the state of play with browsers, whether developers should encourage diversity or monopoly and how Google fits into it all
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YEARS IN THE MAKING
Exclusively for net: The latest in a series of anonymous accounts of nightmare clients