How To Make Your Business Fundable?

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- Pradeep Gupta

Procuring funds for your business idea is always a challenge; there are mainly two schools of thoughts that are currently prevailing on how you should take up this challenge.

The first option is to take funding at the earliest available opportunity. The other option is to bootstrap one’s business, make it grow to a certain level and then go for funding.

Both options have their pros and cons and there are success stories in both the models, albeit in different scenarios If the business idea is one that requires a rapid ramp up, then early funding is what I shall suggest .However, if one can bootstrap the idea, make it grow, create a viable concept around it, get some early customers--then perhaps funding at a later stage is more advisable.