Apple Takes On Netflix With A $5-A-month Streaming Service
Techlife News|September 14, 2019
Apple is finally taking on Netflix with its own streaming television service and, uncharacteristically for the company, offering it at a bargain price — $5 a month beginning on Nov. 1.
Apple Takes On Netflix With A $5-A-month Streaming Service

Walt Disney Co. is launching its own assault on Netflix the same month, for just $7.

It may be sheer coincidence that the cost of paying for both Apple and Disney subscriptions will still be a dollar less than Netflix’s main plan, priced at $13 a month. But the intent to disrupt Netflix’s huge lead in the streaming business couldn’t be clearer.

Apple delivered the news Tuesday while also unveiling three new iPhones that won’t look much different than last year’s models other than boasting an additional camera for taking pictures from extra-wide angles.

The aggressive pricing is unusual for Apple, which typically charges a premium for products and services to burnish its brand. Most analysts expected Apple to charge $8 to $10 per month for the service, which will be called Apple TV Plus.

But Apple is entering a market that Netflix practically created in 2007 — around the same time as the first iPhone came out. And Netflix has amassed more than 150 million subscribers, meaning that Apple needed to make a splash.

“You have to expect they’re going to do something, considering how hyper competitive the streaming video space is,” said Tim Hanlon, CEO of Vertere Group.

Apple CEO Tim Cook did not have much new to say about the TV service beyond its pricing and debut date, although he did show a trailer for a new Jason Momoa-led series called “See.”

Netflix declined to comment. In the past, Netflix CEO Reed Hastings has depicted the increased competition as a positive for everyone, allowing consumers to create their own entertainment bundles instead of accepting bundles put together at higher prices by cable and satellite TV services.

Diese Geschichte stammt aus der September 14, 2019-Ausgabe von Techlife News.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der September 14, 2019-Ausgabe von Techlife News.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS TECHLIFE NEWSAlle anzeigen
AI Home
Techlife News

AI Home

THE NEXT FRONTIER FOR APPLE INTELLIGENCE, INTERACTION, AND AUTOMATION

time-read
5 Minuten  |
January 04, 2025
Watch
Techlife News

Watch

SERIES 10 & ULTRA 2: REFRESHING THE LINEUP WITH NEW FINISHES & BOLD COLORS

time-read
4 Minuten  |
January 04, 2025
Mac mini
Techlife News

Mac mini

SMALL IN SIZE, POWERFUL, AND ENGINEERED FOR APPLE INTELLIGENCE

time-read
4 Minuten  |
January 04, 2025
iMac M4 INTRODUCING THE FIRST APPLE DESKTOP READY FOR ADVANCED AI
Techlife News

iMac M4 INTRODUCING THE FIRST APPLE DESKTOP READY FOR ADVANCED AI

Apple has taken another step towards revolutionizing the world of personal computing with the launch of its latest iMac.

time-read
5 Minuten  |
January 04, 2025
MacBook Pro M4 UNMATCHED AI PERFORMANCE THROUGH A NEW STUNNING XDR DISPLAY
Techlife News

MacBook Pro M4 UNMATCHED AI PERFORMANCE THROUGH A NEW STUNNING XDR DISPLAY

Apple has launched its latest lineup featuring the cutting-edge M4 chip family and the all-new Apple Intelligence system.

time-read
4 Minuten  |
January 04, 2025
New-Gen iPads
Techlife News

New-Gen iPads

2024 AIR AND PRO LINES BRING IDEAS TO LIFE LIKE NEVER BEFORE

time-read
5 Minuten  |
January 04, 2025
Assistance A NEW PRODUCTIVITY ERA BEGINS FOR THE ENTIRE APPLE ECOSYSTEM
Techlife News

Assistance A NEW PRODUCTIVITY ERA BEGINS FOR THE ENTIRE APPLE ECOSYSTEM

As Apple continues to lead in hardware-software integration, the debut of Apple Intelligence reinforces its commitment to offering an AI experience unique to its ecosystem, one that aligns with the company’s ethos of privacy and ease of use.

time-read
4 Minuten  |
January 04, 2025
NVIDIA®
Techlife News

NVIDIA®

THE BREAKTHROUGHS BEHIND THE LATEST AI HARDWARE

time-read
3 Minuten  |
January 04, 2025
2025 SCALING NEW HEIGHTS IN PROCESSING POWER
Techlife News

2025 SCALING NEW HEIGHTS IN PROCESSING POWER

Over the past few years, Apple has reshaped nearly every part of its ecosystem, from the hardware to the software, to push the boundaries of technology.

time-read
6 Minuten  |
January 04, 2025
iPad mini - AI-READY DESIGN: THE A17 CHIP POWERHOUSE IN A COMPACT SIZE
Techlife News

iPad mini - AI-READY DESIGN: THE A17 CHIP POWERHOUSE IN A COMPACT SIZE

Technology continues to shrink in size yet grow in capability, and the new iPad mini is no exception. The robust tool was designed to meet the demands of both personal and professional users.

time-read
5 Minuten  |
December 28, 2024