Khun Piti Bhirom Bhakdi of Singha Beer’s Boon Rawd Brewery wants to bring authentic Thai cuisine to the world.
Khun Piti ‘Todd’ Bhirom Bhakdi, 4th generation scion of Singha Beer’s Boon Rawd Brewery, has been working in the family business for more than 15 years. His wide-ranging portfolio includes helming the company’s food business arm, Food Factors. In his spare time, he pursues dichotomous passions— motor racing and cooking. “My friends often think I would be too exhausted to cook after I return from a motor racing trip. On the contrary, that’s what I like to do best. It’s a peaceful time that helps me unwind when I cook something that I want to eat or for my friends and family to enjoy.”
His love for cooking ignited at a young age, when the aromas of Thai dishes prepared with fresh, local ingredients enticed him into the kitchen. He started learning how to cook by his grandmother’s side and it has been a passion ever since. Even when dining out, he looks out for the authentic taste of Thai cuisine. Alas, his years spent living and travelling abroad showed him that it was hard to find dining experiences offering original Thai flavours. Even in Bangkok, one might not get to enjoy intricately handcrafted Thai food of the sort passed down for generations. It has been his passion, even mission ever since, to preserve the authentic taste of Thai cuisine, and showcase it to the world.
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