Take Along A Vital Little Extra

Quick and comprehensive identification at an accident or emergency can make all the difference: this could be a Christmas gift to save lives

THE last thing those who have taken up – or always enjoyed – activities which boost their fitness want to think about is ending up in hospital, or surrounded by concerned strangers following an accident.

When you pull on those walking shoes or wheel out the cycle for a session taking you perhaps miles from home, all thoughts are of fresh air and that boost from when the circulation starts to zing. Nor do most of us pack a bag; the house keys in a pocket and a small amount of folded ‘emergency money’ is about it. Often we carry no identification, even a switched off mobile phone for some is more than enough distraction from every day life.

But accidents do happen and a Maidenhead business has linked up with a former GB track cycling great to promote wearing personal and medical information alongside your ‘get fit’ kit. ICE ID (In Case of Emergency Identification) specialises in sport specific and medical bracelets that make for prompt and effective treatment plus speedy communication with loved ones.