Having just turned 28, Zouk is the undisputed OG of clubs in Singapore, but has the institution of electronic music still got its groove? Its latest independently minded, drum and bass-mad head of marketing Audrey Choy sits down with Tracy Phillips – the cultural connoisseur who held her very position at the nightspot a decade before – to talk about its relevance, direction, and what ’s going to make everyone lose themselves to dance again.
Scroll through the Instagram feed of Zouk Singapore and you’ll notice that the cheesy snapshots of cam-whoring partygoers that used to pepper the 46.7K-follower-strong account in the past few years have gradually dwindled to zero starting last September. It’s not that the revellers have stopped coming – a visit to the mammoth club at Clarke Quay on any given Saturday night, when entry queues often snake out to the main road, would affirm that.
It’s just that those generic nightlife photos have made way for a fashionable explosion of cheeky, often pop art-influenced visuals promoting the club’s events, DJs and identity, recalling its collectible flyers from a time when EDM (both the digital marketing strategy and the music genre) weren’t a thing. To lead up to its 28th anniversary in May, for example, the club released a series of hip highlighter-hued posts paying tribute to its past. “From Bjork to Grace Jones, Armin van Buuren to Hardwell, name an icon that you’ve seen at Zouk, and why you would like them to come back,” read one of them.
This hyper MTV-esque makeover of the account is just one sign of a possible cultural shift that’s taking root at the institution since its latest head of marketing Audrey Choy came on board just about a year ago. “Music goes very much hand in hand with design so I brought in the designer who worked with me at Cherry to rebrand Phuture, for example”, says the 30-yearold of the smaller, more experimental room within the over 17,000sq ft venue.
Diese Geschichte stammt aus der August 2019-Ausgabe von Female Singapore.
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Diese Geschichte stammt aus der August 2019-Ausgabe von Female Singapore.
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GOOD VIBES
EVERY YEAR, CHANEL PICKS A PLACE ON THE WORLD MAP NOT ONLY TO INSPIRE, BUT ALSO TO SHOWCASE ITS ANNUAL CRUISE COLLECTION (IT’S A TRADITION THAT’S ROOTED IN THE MAISON’S EARLY YEARS WHEN COCO CHANEL PRESENTED A LINE OUTSIDE OF THE USUAL FASHION CALENDAR TO INCITE WANDERLUST FOR TOASTIER, MORE PICTURE-PERFECT CLIMES DURING THE WINTER MONTHS). THE LATEST DESTINATION: VIBRANT MARSEILLE – THE FRENCH CITY THAT RECEIVES THE MOST SUNSHINE; HOME TO AN ECLECTIC REPERTOIRE OF CULTURAL INSTITUTIONS AND LANDMARKS; AND A MAGNET FOR EMERGING CREATIVES WITH ITS MIX OF GRIT AND GLAMOUR, LAND AND SEA, AND YOUTHFUL BOHEMIAN ENERGY. THE RESULTS? A COLLECTION THAT MAKES US WANT TO LET LOOSE AND DANCE. NOELLE LOH REPORTS FROM THE PHOCAEAN CITY.
THE PARTY EDIT
Club-appropriate hits from the Resort 2025 collections
THE VIPS
SOME OF THE 17 PEOPLE SPOTLIGHTED ACROSS THE NEXT 26 PAGES HAVE BEEN IN THE NIGHTLIFE BUSINESS WAY BEFORE THE COVID-19 PANDEMIC DECADES EVEN. OTHERS LESS, BUT HAVE BEEN FOR MUCH OF THEIR LIVES DEEP INTO MUSIC, VIBING IT OUT ON DANCE FLOORS AND MAKING SURE EVERYONE AROUND HAS A HELLUVA GOOD TIME. THEIR ENDEAVOURS RANGE FROM A MODEST NEIGHBOURHOOD BAR TO CONGLOMERATE-BACKED, MULTI-CONCEPT SPACES AND A MULTIFARIOUS NETWORK OF POP-UP PARTIES, ALL OF WHICH HAVE BEEN MAKING AN EXTRA-LOUD SPLASH IN THE PAST YEAR. WHAT ELSE THEY ALL HAVE IN COMMON: THEY'RE RETHINKING AND RESHAPING PARTY CULTURE FOR THE FUTURE - OR, TO PARAPHRASE CHARLI XCX, THEY'RE BUMPIN' IT. KENG YANG SHUEN AND NOELLE LOH PUT THE CAMERA FLASH ON.
THE NIGHTS
ROUGHLY TWO YEARS ON SINCE THE COVID-19 PANDEMIC, FOLKS FROM ALL WALKS OF LIFE ARE STILL TAKING IT UPON THEMSELVES TO THROW THEIR OWN INDEPENDENT PARTIES WITH MORE EXPERIMENTAL SOUNDS, AND MORE INTENTIONAL AND INCLUSIVE EXPERIENCES THAT INJECT A ROUSING UNDERGROUND ENERGY TO SINGAPORE NIGHTLIFE. KENG YANG SHUEN TURNS THE SPOTLIGHT ON FOUR OF THE NEWEST ORGANISERS ON THE SCENE AND TELLS YOU WHY YOU SHOULD HIT THEIR PARTIES.
THE SOUNDS
THEY'RE ALL UNDER 30, MOSTLY SELF-TAUGHT AND EMERGED PROFESSIONALLY ONLY AFTER THE COVID-19 PANDEMIC. MOST DON'T EVEN HAVE A REGULAR GIG (YOU'D HAVE TO CHECK THEIR INSTAGRAM ACCOUNTS TO FIND OUT WHEN NEXT THEY'LL BE PERFORMING), BUT DON'T YOU DARE CALL THEM BEDROOM DJS. KENG YANG SHUEN SPOTLIGHTS SEVEN EMERGING SINGAPORE-BASED MUSIC SELECTORS AND MIX MASTERS WHO'VE BEEN TEARING UP DANCE FLOORS IN THE PAST YEAR AND SHOULD BE TAKEN VERY SERIOUSLY.
SHE CALLS THE SHOTS
SINCE THE 2000S, RIHANNA HAS BEEN MAKING DANCE FLOORS WORK, WORK, WORK WITH HER INFECTIOUS ELECTRONIC AND R&B-INFLECTED POP HITS. FOR ANOTHER SIDE TO HER \"QUEEN OF THE NIGHT\" PERSONA, THERE'S HER ROLE AS THE LATEST FACE OF DIOR'S J'ADORE PERFUME AND ITS ACCOMPANYING CAMPAIGN FILM. SHOT BY HER LONG-TIME FRIEND STEVEN KLEIN, IT FEATURES THE BARBADIAN BADDIE STRIDING THROUGH THE GILDED HALLS OF THE PALACE OF VERSAILLES DRIPPING IN GOLD. HERE, SHE SHARES MORE ABOUT HOW THE FAMOUSLY FEMININE FRAGRANCE EMBODIES CELEBRATION.
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