Bread Winner
Hampshire Life|August 2020
Alex Wilcock’s bread-making business has boomed during lockdown as customers turn to local loaves
Hazel Buckley
Bread Winner

When it comes to first-rate bread, artisan baker Alex Wilcock from Rise and Shine Bake House in Bordon, has the perfect sourdough recipe. It’s not surprising really because she spent five years trying to cultivate her fine product, which she sells with pride.

As flour and bread availability started to decline at the beginning of the Covid-19 pandemic, Alex started churning out loaves by the baker’s dozen, and was soon supplying the county and beyond with fresh, delicious bread.

Alex bakes everything herself from scratch, from rolls, bagels, focaccia and French baguettes to artisan sourdoughs and ryes; even making sweet doughnuts. Usually, Alex runs bread-making classes and sells her products at farmer’s markets. Despite not being able to run her business in the usual way, her spirits haven’t been dampened. She says, “I’m so busy I’m going dizzy here, business is booming – everybody wants bread”.

She’s up at around 4 am three days a week baking. I arrived on one of her ‘pick up’ days and waited behind a regular customer, Paul. He usually goes to one of the market stalls she runs but has travelled to Alex’s home to pick up his weekly order. He told me it’s the best bread he’s ever tasted.

Alex is now selling all her bread from her front door, alongside the odd delivery. Some of the markets are open again and Alex has seen how well they are being run, with social distancing rules in place but she says, “having gained more customers in lockdown, I’m considering staying at home... business is doing so well at base camp”.

Diese Geschichte stammt aus der August 2020-Ausgabe von Hampshire Life.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der August 2020-Ausgabe von Hampshire Life.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS HAMPSHIRE LIFEAlle anzeigen
Southampton's first Michelin star?
Hampshire Life

Southampton's first Michelin star?

Newly opened southeast Asian restaurant, Blue Jasmine, could have all the right ingredients to claim the coveted title

time-read
2 Minuten  |
November 2020
This GIRL CAN
Hampshire Life

This GIRL CAN

Tracy Edwards MBE paved the way for women in sport with her boat Maiden. Now, 30 years on, she’s showing women around the world that they can do something amazing too

time-read
5 Minuten  |
November 2020
The good ship LIBERTY
Hampshire Life

The good ship LIBERTY

A call out on Instagram saw this Overton artist being included in the iconic Liberty Book

time-read
4 Minuten  |
November 2020
For KING & country
Hampshire Life

For KING & country

Can someone be born into greatness? We share the story of one of Britain’s most underrated monarchs, Henry III

time-read
4 Minuten  |
November 2020
Doing it for THEMSELVES
Hampshire Life

Doing it for THEMSELVES

Multi-tasking sisters Iman and Yasmine El Sheik have just launched their new haircare brand Divinely Made, set to transform curly locks across the country

time-read
3 Minuten  |
November 2020
The Bear Ladies
Hampshire Life

The Bear Ladies

Julie Tatchel and Amanda Middleditch from Bear It In Mind in Hythe regularly have viewers in tears with their bear restorations on the BBC hit show, The Repair Shop

time-read
4 Minuten  |
November 2020
A walk in Wonderland
Hampshire Life

A walk in Wonderland

A New Forest walk in the footsteps of Alice Hargreaves, the inspiration behind Lewis Carroll’s Alice in Wonderland

time-read
4 Minuten  |
November 2020
Creature comfort
Hampshire Life

Creature comfort

From growing up with Hampshire racehorses to caring for dogs and cats at home, Clare Balding’s love of animals has seen her through good times and bad

time-read
4 Minuten  |
November 2020
A rare find
Hampshire Life

A rare find

Hampshire’s diverse habitats attract all of Britain’s six native species of reptiles

time-read
2 Minuten  |
November 2020
A friend in need
Hampshire Life

A friend in need

Margot has met a kindred spirit to share her renovation horror stories

time-read
3 Minuten  |
November 2020