As new-age tourists seek holistic experiences, the study of culture, heritage and geography makes a big impact on travel and tour segments…
Just as Kerala reverberates with drumbeats of boat races in August or as Gujarat sways to garba tunes in October, the beaches of Goa come alive with rock bands in December. A factor common to all these places is the vibrancy of their breath-taking culture and rich heritage. An air ticket to Kerala or Gujarat or Goa in peak tourist season would cost a bomb while a waitlisted train ticket would, in all probability, be as good as useless. Their emotional impact apart, it’s also the time when these states see maximum tourists’ footfall, signifying the role that culture and heritage play in travel and tourism.
Culture, heritage and geography
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