DJ Khaled: The King Of Snapchat

Hip-hop's 'King of Snapchat' shares a message of unrelenting positivity, making true believers of 14 million followers and brands like Apple Music.

- Kristina Monllos

King of Snapchat DJ Khaled wants you to know he’s up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that. He takes to the app every day to share with the world exactly what he’s doing, and planning, and thinking—producing a record, paling around with hip-hop star Nas, praising Ciroc vodka, sharing inspirational life lessons—all in his particular brand of extreme magnetism crossed with blustering machismo.

As for what he’s most interested for you to know at this moment, maybe you caught his snap from last Monday when he was in the studio with artist Future, dancing along to music that those watching, however, were not allowed to hear. The text over the snap - “I wish you could [hear] this I’m working!!! [You’ll] see!”—is punctuated by his signature emoji, a gold key, signifying an alert about an upcoming project or one of Khaled’s keys to success. Later that day, a few more snaps in the same vein follow, with Khaled, in his distinctively gravelly timbre, promising that when he’s done with this album, “it’s going to be crazy.”