How Quantico's Priyanka Chopra Cultivated a 'Personal Mafia’ on Social Media
ADWEEK|March 7, 2016

The Quantico star talks social media, die-hard fans and the changing face of television.

Jason Lynch
How Quantico's Priyanka Chopra Cultivated a 'Personal Mafia’ on Social Media

You’re really active on social media. Which apps do you use most?

Twitter and Instagram. I’m a techie, and I started using Twitter when it was just about new in India. I love Instagram because I’m visual, and I like to share what I’m thinking with pictures.

You’ve got almost 13 million Twitter followers and 5 million Instagram followers. What’s your approach to managing them and keeping them engaged?

I don’t manage them. I don’t think that’s what social media should be about. Social media is me talking about what I’m thinking and what I’m feeling. I don’t write what I do for attention. I’m really grateful for the followers that I have because they’re like my own personal mafia! They’re extremely engaged, very loving and supremely supportive.

Do you have any time to watch TV?

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