Fruzzanté happened to me by chance," reveals the entrepreneur who co-founded the company that made the world's first alcohol beverage from chikoos. Hailing from a farming background, mechanical engineer Priyanka Save worked in the US for a few years before realising she wanted to be back in India for good. Upon her return, she could not stomach the fact that about 40 per cent of the chikoo produce on the family farm was being wasted due to lack of demand. She and her husband Nagesh Pai researched their way into the idea of crafting wine from the local fruit. That's how Fruzzanté was conceptualised under the aegis of Hill Zill Wines Pvt Ltd, of which Save is managing director.
"Our core concept and philosophy are farm to bottle, and we are on a journey to encourage farmers and ensure that our local fruits get their due," says Save. “We source directly from farmers across Maharashtra and we make sure that the farmers get the right price for their products," adds the woman for whom such farmer benefits have been close to the heart, considering she, too, belongs to a farming family. The entrepreneur in her is happy with the idea too – the advantage of sourcing directly from the farmers is fresh and quality produce that heightens the quality quotient of the final product.
Diese Geschichte stammt aus der February 2022-Ausgabe von Femina.
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Diese Geschichte stammt aus der February 2022-Ausgabe von Femina.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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