THE EPIC FAM JAM festival, which took place on January 19th, brought together social media sensations and fans to celebrate the medium and culture that enables content creation. The day-long event, which saw thousands of people turn up to Mumbai’s JioWorld garden, spanned meetups, contests, a concert and more. With Instagram and particularly TikTok carving a new niche that challenges the demographics of social media success, this first of its kind festival was fun for multiple reasons. Here are some of the highlights:
1. Melting pot of epic fans
What’s the EPIC FAM JAM without the fans? The social media celebration brought out fans across age demographics and the grounds of Mumbai’s JioWorld garden in BKC teemed with toddlers, kids, teenagers, adults as well as senior citizens with even families coming out to watch and meet their favorite social media acts. The event truly proved that the growing social media wave caters to all, leaving no one out of the festivities.
2. Blurred lines between social media and reality
A great thing about festivals and events such as the EPIC FAM JAM is that they break the wall between creators and viewers, making for an exchange that feels both familiar and simultaneously inspiring. The festival lineup featuring TikTok sensations Team 07, Jannat Zubair, Teen Tigada, Awez Darbar, Nagma Mirajkar and more hosted a meet and greets in the Super Fan Zone where attendees interacted with the creators, learning and exchanging tips on social media success, the art of content creation and leveraging the digital wave. Creators such as Shayan Siddiqui, Sana Khan and more also indulged in impromptu Q&A sessions. Fans even recorded videos for their own channels with the creators taking part in spontaneous collaborations and follow streaks.
3. When social media made nostalgia the new FOMO
Diese Geschichte stammt aus der February 2020-Ausgabe von RollingStone India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 2020-Ausgabe von RollingStone India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Akshath Plots India Tour on the Back of Hit Song 'Nadaaniyan'
Mumbai artist's breezy love song took over streaming charts and short-video platforms
Aksh Baghla and 10CM Swap Languages in 'Spring Snow' Hindi Version
The Indian pop artist got the South Korean indie-pop artist to sing in Hindi on his hit song from the 'Lovely Runner, Part 8' soundtrack
Sukha Talks New EP '2003' and the Success of '8 Asle'
The Toronto-based Punjabi artist also looks back at hits like 'Sangdi' and the EP 'Undisputed'
Masrat Un Nisa on Channeling Raj Begum in Upcoming Film 'Songs of Paradise'
Inspired by the legendary Kashmiri voice Raj Begum, the singer talks about working with filmmaker Danish Renzu, who has also called on her for songs with his label Renzu Music
How Daira's 'Jaadoo Bastar' Tapped Into Chhattisgarh Tribal Stories
Mumbai rock band teamed up with artists including Lakheshwar Khudaram and Hindi lyricist Alok Ranjan Srivastava for five songs and a documentary that goes behind the scenes of the project
Peekay Embraces Djent on 'Merciless' and Plots an L.A. Move
The Hyderabad artist worked with guitarist Jonathan Edward and prog band Skyharbor's Keshav Dhar on the track
The Derelicts Take a 'Highway Drive' on Euphoric New Song
The Kochi disco-pop/electronica band introduce a science fiction-informed storyline for their first release since 2018
Sudan on How 'Happy Accidents' Led To His Genre-Defying Debut Album
Mumbai-based producer and multiinstrumentalist launched 'Sudan?' in August with a collab-heavy list of guests including Tejas, Frizzell D'Souza and more
Zubin Mehta Talks Symphony Orchestra of India Concerts
The Mumbai-born conductor leads a slightly offbeat selection for the SOI Autumn 2024 Season, taking place on Aug. 17 and 18, followed by Aug. 24 and 25
Ameya Saraf: 'I Wanted to Do Music for Life the First Time I Picked Up a Guitar'
Los Angeles-based Indian composer and producer worked his way from the rock scene to assisting pop artist Arjun Kanungo at the latter's Promethean Studio in Mumbai