He's a brash, bombastic billionaire who doesn’t hold back from letting everyone know exactly what’s on his mind.
And it doesn’t seem to bug Michael Bloomberg one bit that his politically incorrect utterances often have people baying for his blood.
In other presidential races, this approach might have proved career suicide – but it could be just the ticket should he go up against President Donald Trump in the upcoming US election.
Some commentators say right now Bloomberg (78), a media mogul and former mayor of New York, is probably the only candidate who can give Trump (73) a run for his money.
And that’s large because, like the outspoken president, he doesn’t sugarcoat things. In fact, some of the comments he’s made over the years – such as referring to a member of the British royal family as “a horsey-faced lesbian”, describing women as “fat broads” and “pieces of meat” and talking about transgender people as “he, she or it” – is outrageous enough to make even Trump blush.
It also doesn’t hurt that, like Trump, he’s stinking rich. With an estimated fortune of $53 billion (R795bn), Bloomberg is the 12th richest man in the world, so instead of relying on donations from sponsors, he’s able to finance his own presidential bid.
Ten weeks into his campaign he’d already splurged a record $464 million (R6,9bn) – most of which has been spent on advertising.
These days it’s impossible for Americans to turn on their TVs and not see him. But this had led to many critics questioning whether he’s actually running the race – or just going all out to buy it.
Diese Geschichte stammt aus der 5 March 2020-Ausgabe von YOU South Africa.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der 5 March 2020-Ausgabe von YOU South Africa.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
HOW TO BE YOUR OWN THERAPIST
With more and more of us struggling with our mental health, here's a common-sense guide to coping with life's ups and downs
SPUD: THE MAGIC CONTINUES
John van de Ruit tells us why he decided to write a sequel - and shares how his first book helped him find enduring love
SEX CONTRACT GONE WRONG
A Cape Town couple have been charged with using a young woman as a sex slave-but some say she lost the job she signed up for and now has a grudge against them
LIAM LAID TO REST
More than a month after One Direction singer LIAM PAYNE (31) tragically fell to his death from a balcony in Buenos Aires, Argentina, his loved ones finally got to say their goodbyes.
SHILOH HANGS OUT
THE two young women look like any pair of good friends chatting and laughing as they leave their dance class in Los Angeles.
LEO IN LOVE
He's just turned 50 and it seems Leonardo DiCaprio may finally be ready to settle down
PACKING A PUNCH
Irish actor Paul Mescal beefed up for his role in the blockbuster epic Gladiator II - and fans are loving it
I DIDN'T CHOOSE TO BE A LOVE CHILD
As the illegitimate daughter of the king, she fought to be recognised as part of Belgium's royal family, but Princess Delphine says she still feels unwelcome
'I STILL HAVE NIGHTMARES'
A bite from a spitting cobra 13 years ago nearly killed her but Mikayla survived - and she's made peace with her scars
THE CLAWS ARE OUT!
Things have grown frosty between the Beckhams and the Sussexes as Becks comes out in clear support of William