Vacation Mode On

Is there anyone who will say no to a vacation? Well! probably not. Changing lifestyles, urban pressures, and increase in earning power are reasons to account for the numerous holidays the Indians are opting for today. And not just holiday, most of them holiday in style. This is probably why vacation wear has become an in thing today. Bindu Gopal Rao explores what is driving this trend.

- Bindu Gopal Rao

Millennials value experiences more than anything and travel is their go-to trove for unearthing new experiences. In the past few years, travelling has become an ‘it’ thing to do and Indians have jumped on this bandwagon too. From family trips, backpacking, to solo travelling, they’re doing it all. “But everyday clothing doesn’t cater to all the needs of a traveller and that’s when travel clothing comes into play. Travel clothing incorporates three absolutely important features of ‘less weight’, ‘comfort’, and ‘multi-utility’, which aid in troublefree travel to urban landscapes and outdoors. This is why it is a hit with the holidaying lot. Its alignment with the global fashion trends further fuels its popularity amongst the millennials,” says Prasenjit Kundu, Design Lead, Wildcraft. Wildcraft’s clothing line is in sync with the needs of the new-age traveller. It includes the key features of lightness, multi-utility and comfort as mentioned earlier. Also, Wildcraft makes its apparel collection based on the ‘concept of layering’. The base layer (helps in moisture management), insulation layer (keeps the body warm) and shell layer (protects from wind and water) can be mixed and matched to suit various weather conditions and user needs. Each layer is integrated with certain technologies to ensure that comfort is not compromised. For example the base layer which primarily constitutes t-shirts and shirts, is engineered with Hypacool technology that wicks away moisture and protects from UV rays. This layer is great for someone who’s heading to the beach or a humid place, and can also be clubbed comfortably with an insulation layer (sweatshirt) or shell layer (jackets) in colder locations. Similarly, their convertible pants can be worn as shorts on the beach and cool trousers anywhere else.

DEMAND IMPETUS