Emerging World Of Kids Denim Wear

Neha Shah, Marketing Head, Pepe Jeans, and Sohail Patca, Director, D S Corporation (Ruff), both renowned denim brands, share the essentials that goes into making a successful kids’ denim brand. They further elaborate on the opportunities and challenges that exist in this segment.

With 29 percent of the country’s 1.2 billion population under the age of 14, India is potentially a massive market for children’s clothing. Neha Shah, Marketing Head, Pepe Jeans, shares, “This is due to the increasing awareness, growing brand consciousness and rise in disposable income.” And as India’s purchasing power grows, its image-conscious parents want to dress even their children as per their definitions of fashion. “Kidswear is now taking cues from adults’ wear as both parents and kids base their buying choices with ongoing trends. Branded kidswear is one of the most propitious markets in India, today,” she adds. Thus parents living their childhood dreams through their kids is creating a huge demand for kidswear especially in the denimwear segment. “The denim wear segment in kidswear is witnessing a good market and is expanding day-by-day,” said Sohail Patca, Director, D S Corporation (Ruff).

The Growing Opportunity in Kids Denims