Patagona Doing It Right All The Way!

Creating best of products, causing no unnecessary harm and reducing impact on environment – is what Patagonia strives for. Their line of jeans are made of 100 percent organic cotton and adopting innovative methods and advanced dyeing procesess reduces the use of water, energy and chemicals and produces less carbon dioxide compared to conventional denim dyeing processes.

- Bharti Sood

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor company based in Ventura, California. A certified B Corp, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis’. The company is recognized internationally for its commitment to authentic product quality and environmental activism.

Patagonia gives 1 percent of its sales to support environmental organizations around the world, funding at the grassroots level, to community-based groups working to create positive change for the planet.

Patagonia is out to change the denim business. An innovative dyeing process enables the brand to reduce dramatically the use of water, energy and chemicals and produce less carbon dioxide compared to conventional denim dyeing processes. Not only so, their denim jeans are made from 100 per cent organic cotton and are also Fair Trade Certified™ for sewing.

Mark Little, Patagonia’s Product Line Manager for Sportswear, shares, “Denim itself has always been a progressive product. Denim was always a form of anarchy; James Dean was a disruption in creative culture, then there was the punk rock era. They were major disruptors and denim was on the curve of it. Now we are trying to disrupt the way we think about denim.”

Collection: Advanced Denim