Freedom Of Expression

If you’re looking for ingenious designs and the most precious of stones, the road will lead you all the way to boucheron

- Farisia Thang

As the oldest jewellery house in Paris’ historic Place Vendôme, Boucheron has spent years carving out its niche in the intriguing space between tradition and modernity. Today, creative director Claire Choisne leans toward the avant-garde to display the maison’s fondness for contemporary designs. In the world of Boucheron, the beauty of expression has always begun with freedom. It’s why they’ve taken a distinctive approach to innovation (never creating just for the sake of it), and why their pieces are decidedly gender-neutral – a fluidity that has earned them universal appeal. We look at its storied collections – from a graphic mélange of refined designs to a palatial plastron quite literally fit for a king.

FOUR OF A KIND