Every second a Rolex timepiece ticks is a testament of the watchmaker’s pursuit of excellence. But beyond the realm of its own expertise in telling time, the Swiss brand brings the same beating heart to support various disciplines, from arts to filmmaking. The latter is something the brand holds dear, for it shares the same ethos for storytelling. Rolex’s story is punctuated by more than a century of innovation, told through a wristwatch. While this output is completely different from a movie, the worlds of horology and cinema share a lot in common, both employing the use of technology, imagination and creativity to bring stories to life.
The two worlds are brought even closer by Rolex’s long-standing involvement in film, an ongoing relationship seen in movies from the Apocalypse Now to In the Colour of Money to The Wolf of Wall Street and I Love You Phillip Morris. There have been a handful of watchmakers that have done product placement on the silver screen but Rolex watches are more than just props, and are often written into the script itself or a personal choice of the directors or actors when portraying their characters. Case in point: In his first James Bond book, Casino Royale, author Ian Fleming wrote, “He [James Bond] could not just wear a watch. It had to be a Rolex.”
Diese Geschichte stammt aus der August 2020-Ausgabe von ELLE Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August 2020-Ausgabe von ELLE Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Check mate
For DIOR's cruise 2025 collection, Maria Grazia Chiuri weaves Scottish heritage into modern fashion, creating a dialogue between tradition and rebellion.
Glow-Up Goals
Expert-approved aesthetic treatments to get you looking refreshed, natural, and party-ready.
All The Right Notes
Singapore’s biggest Mandopop star to date, JJ LIN reflects on his two-decade career before embarking on the final leg of his world tour.
Dubai: Capital Of The Future
The most visited megalopolis in the United Arab Emirates, Dubai is a vibrant oasis of modernity; a hotbed of exciting new openings and endless plans.
ARTFUL Indulgence
Le Pristine Singapore IS THE NEW EPICUREAN ESCAPE FOR ART AND DESIGN AFICIONADOS.
Talk of the Town
Miu Miu CONTINUES DEEPENING ITS TIES TO THE art world WITH A PROJECT THAT BRINGS TOGETHER FILM, MOVEMENT AND CONVERSATION.
See Her At N°5
Margot Robbie embodies timeless chic as the new face of Chanel N°5. In this ELLE exclusive, the actress shares her take on the iconic scent.
A closer look at...
You don’t have to be a Warhammer or Arthurian legend geek to appreciate Roger Dubuis’ latest Knights of the Round Table timepiece.
BLUE Paradise
With the support of Rolex and Mission Blue, the Nusa Penida Hope Spot has become a sterling example of ocean conservation.
Counting the Métiers
In this ELLE Singapore exclusive, artistic director of watches and jewellery Francesca Amfitheatrof lays bare what goes into the making a LOUIS VUITTON high jewellery collection.