The Multiverse Of Coach

Blending their new york city roots into the rich cultural heritage of Singapore, Coach lands in the heart of upscale hipster neighbourhood Keong Saik, with a brand new concept store that celebrates community, craftsmanship and creativity

- JAMIE LEE

AIthough Coach has always been closely intertwined with the culture of New York City, it is also a brand that has displayed a skilful ability to adapt and blend into any environment. Cue the Coach Play Singapore Shophouse - the very first in Asia - that is part of a series of concept stores that celebrate community. It is also globally the largest of its kind to date.

Since its inception in 1941, the strength of Coach has sprung, not just from designing products that feel familiar yet luxurious to the modern wearer, but also from the brand's emphasis on community. This value unites Coachies all around the world, to spread a spirit of optimism and display the courage to be themselves. The most recent #CourageToBeReal campaign, which stars members of Coach Family (Lil Nas X, Camila Mendes, Wu Jin Yan and Koki) bears testament to that. When you confidently embrace and accept every side of yourself, in return, you inspire others to express their most authentic self too.