The Upside Of The Pandemic? Love

In a time when the beatles anthem “all you need is love” feels like nothing but the gospel truth, Danish Jeweller pandora takes a closer look at how 2020 has changed the way we love

- Andrea Sim

I’ve never had so much facetime with people until, ironically, the virus relegated us to our homes. During quarantine, my social calendar quickly outpaced my professional commitments, with virtual get-togethers over dinner as well as frequently during the remaining waking hours. It was as if while being physically alone, we were collectively afraid that our relationships would vanish — just like our freedom, jobs and verve — if there wasn’t a familiar face or voice constantly being relayed through our phones. The unspoken sentiment was that, even if we didn’t have everything else, at least we had one another.

The New York Times article The Virus Changed The Way We Internet puts in ink, backed by data, this gut feel: Video chat apps Houseparty and Duo saw double-digit spikes in the percentage of their pool of users. It is on this note that the Danish jeweller Pandora, known for celebrating the little moments and big milestones alike with their jewellery for all occasions, ventures that the way we value relationships and define love has evolved as a result of the pandemic — through a quantitative survey.