Where It All Began
ELLE Singapore|February 2023
Welcome to 13 Paix, where the journey for cartier started. With a two-year grand transformation that completed at the end of last year, the legendary address promises an enchanting discovery of its universe for every visitor, one that is built upon the french jeweller's 175 years of history
CAROLINE SUGANDA
Where It All Began

In Paris, 13 rue de la Paix is a historic address. This is the place where, in 1899, Louis Cartier joined his father, Alfred, as the head of Cartier; this is the place where the brand first established its design studio; and one could say this is also where the maison's journey building a global brand all started. It is the address where everything began, and to which one - always ends up returning. This is Cartier's home.

Like any brand that is deeply rooted in its heritage, Cartier has its own universe, made up of historical and stylistic landmarks; and physical places that inspire not only its creations, but also its way of life.

And the three lynchpins of this universe are the brand’s three “temples” or flagship stores: Aside from 13 Paix in Paris (the beating heart of the French maison), there is the New Bond Street flagship in London (which marks its first international outpost back in 1909) and the historic mansion on Fifth Avenue in New York, which was acquired in 1917 after American businessman Morton F. Plant traded it for a double strand pearl necklace for his socialite wife Maisie Plant.

No doubt 13 Paix is the most important address of all. “As the cradle of major stylistic trends in jewellery, the 13 Paix boutique has always been a source of inspiration for Cartier maisons around the world,” says Pierre Rainero, director of image, style and heritage.

Over the years the maison has welcomed exceptional personalities from all over the world, inspired poets and even offered its space as a film location several times. But most importantly, it is from this temple that some of the greatest Cartier pieces have emerged.

Diese Geschichte stammt aus der February 2023-Ausgabe von ELLE Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der February 2023-Ausgabe von ELLE Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS ELLE SINGAPOREAlle anzeigen
in Conversation
ELLE Singapore

in Conversation

Cartier creative director MARIE-LAURE CÉRÈDE delves into the Maison’s haute joaillerie timepieces, while highlighting the importance of creativity and a happy team in her chat with CHARMAINE HO.

time-read
3 Minuten  |
November 2024
the inner lives of clothes
ELLE Singapore

the inner lives of clothes

COMPELLING FASHION DOESN'T HAVE TO BE OSTENTATIOUS OR OVERTLY CONCEPTUAL, BUT IT DOES NEED A clear identity AND character OF ITS OWN.

time-read
3 Minuten  |
November 2024
SPIRIT OF Samba
ELLE Singapore

SPIRIT OF Samba

ENJOY A RIOTOUS NIGHT OUT WITH YOUR WELL-HEELED FRIENDS AT SUSHISAMBA SINGAPORE. COME FOR THE DRINKS AND STAY FOR THE REVELRYBUT DON'T FORGET TO DRESS THE PART.

time-read
2 Minuten  |
November 2024
What dreams May Come
ELLE Singapore

What dreams May Come

Life as an actress can be an emotional roller coaster. Crazy Rich Asians star CONSTANCE LAU shares the highs, the lows, and everything else in between.

time-read
4 Minuten  |
November 2024
OF WOMEN & SINGAPORE
ELLE Singapore

OF WOMEN & SINGAPORE

From fashion trends that capture the cultural zeitgeist, to introspective opinion pieces about a life best lived, fashion historian NADYA WANG charts 31 years of ELLE Singapore history through its pages.

time-read
6 Minuten  |
November 2024
SPA AWARDS 2024
ELLE Singapore

SPA AWARDS 2024

50 WINNING BEAUTY TREATMENTS TO GET YOU LOOKING FABULOUS FROM TOP TO TOE.

time-read
6 Minuten  |
November 2024
JAPAN CALLING
ELLE Singapore

JAPAN CALLING

Dive into Japan's perfect mix of tradition and modern flair, with dreamy hotels and restaurants that make for the ultimate quick escape.

time-read
4 Minuten  |
November 2024
A cultural Conversation
ELLE Singapore

A cultural Conversation

With its Made of Makers programme, JAEGER-LECOULTRE has built a community of like-minded creatives who place innovation, craftsmanship and precision at the heart of all they do.

time-read
10+ Minuten  |
November 2024
Colours of perfection
ELLE Singapore

Colours of perfection

FRANCK MULLER shows its Love for Asia Pacific with a new region-exclusive watch that’s dressed up in the decadence of a rainbow.

time-read
2 Minuten  |
November 2024
Just a hint
ELLE Singapore

Just a hint

CONSPICUOUSLY MORE UNDERSTATED THAN THEIR GEM-SET COUSINS, THESE SUBTLE rainbow-coloured watches ARE NO LESS DEFIANT IN THEIR INSISTENCE ON OPTIMISM AND STYLE.

time-read
4 Minuten  |
November 2024