SARI REDEUX
Elle India|April 2021
KH Radharaman of Advaya is changing how we look at the Kanjeevaram sari. Vinita Makhija visits the sari’s birthplace with the visionary and returns suitably impressed
SARI REDEUX

The 3,000 year-old Varadharaja Perumal temple serves as a living mood-board for Advaya

French weaver Joseph Jacquard invented the Jacquard prototype in 1804. These punch cards are used to render hand-drawn designs of a sari on a loom through a binary code

Prepping the yarn before it is woven. And trying my hand at the laborious but magical handloom

Textiles have made a definitive comeback in the Indian fashion lexicon. As for saris, weaves are at the centre of the conversation. And for makers of labels such as Advaya, the weaves are their life and culture, the heritage crafts going beyond conscious consumerism.

Founded in 2010, Advaya is creative director and chief designer KH Radharaman’s brainchild. They produce saris from end to end— from the yarn selection, designing, weaving and marketing to finally getting them to their loyal clientele. Radharaman is involved in every single Advaya piece that is created— his design samples are so exhaustive they need their own office space. In fact, a museum is in the making! After all, the family weaving history is 600 years old. His ancestors were Padmasilya (the traditional) silk weavers who migrated from Andhra Pradesh to Tamil Nadu. Textile lovers have always known of the Raman family. However, the rest of the country woke up to their presence thanks to Deepika Padukone’s Mangalorean wedding ceremony sari.

Diese Geschichte stammt aus der April 2021-Ausgabe von Elle India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der April 2021-Ausgabe von Elle India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS ELLE INDIAAlle anzeigen
FULL THROTTLE
Elle India

FULL THROTTLE

F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride

time-read
2 Minuten  |
October 2024
VIJAY VARMA MAN OF THE MOMENT
Elle India

VIJAY VARMA MAN OF THE MOMENT

Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul

time-read
3 Minuten  |
October 2024
ROHIT SARAF THE GEN Z STAR
Elle India

ROHIT SARAF THE GEN Z STAR

The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha

time-read
3 Minuten  |
October 2024
Roaring RAJASTHAN
Elle India

Roaring RAJASTHAN

From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state

time-read
6 Minuten  |
October 2024
Ectoin: The Skin's New Defence
Elle India

Ectoin: The Skin's New Defence

Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts

time-read
2 Minuten  |
October 2024
Nigella's WORLD
Elle India

Nigella's WORLD

The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer

time-read
3 Minuten  |
October 2024
ADRIATIC DRIFT
Elle India

ADRIATIC DRIFT

Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer

time-read
3 Minuten  |
October 2024
Unapologetically MOSTLY SANE
Elle India

Unapologetically MOSTLY SANE

The multi-hyphenate artist fills Maahi Shah in on the fun things she's working on, what meeting Michelle Obama was like, & how she stays grounded

time-read
4 Minuten  |
October 2024
SANYA MALHOTRA POWERHOUSE OF VERSATILITY
Elle India

SANYA MALHOTRA POWERHOUSE OF VERSATILITY

The actor lets Maahi Shah in on her female-forward acting choices, growing through the tribulations of the imposter syndrome and the big little things that make her proud to be a woman

time-read
4 Minuten  |
October 2024
H&M GOES BRAT
Elle India

H&M GOES BRAT

Popstar Charli XCX's celebration of the fashion brand's Autumn/ Winter 2024 campaign offered a window to its refreshed trajectory, reports Haiqa Siddiqui

time-read
3 Minuten  |
October 2024