As the country has moved to rediscover its local traditions, it’s no surprise that after regional Indian food, its mithai that has been given a makeover by young brands in the country’s big urban centres. While some, like the recently opened Bombay Sweet Shop, have been launched by those with experience in other culinary endeavours, others like New Delhi-based Khoya, Berfila and Arq are driven by entrepreneurs and chefs.
Sid Mathur, the former head of food and drink at Impresario and founder of Khoya says about the idea, “It was actually just like we stumbled upon a gap. We realized that mithai had lost its place in our culture and people were almost embarrassed to give mithai now for weddings and they were always resorting to chocolates or cupcakes or you know, whatever it was, and it didn’t sort of make sense to us.” That’s a similar thought that crossed the mind of a lot of the other owners and chefs interviewed. The idea behind Mithai by Roseate, from the Roseate Hotel group as per Dr Ankur Bhatia, Executive Director, Roseate Hotels and Resorts was born out of customer inquiries. “Just before Diwali last year, there was a lot of demand from corporates coming by, saying that, you know, ‘can you do something different and special?”
Diese Geschichte stammt aus der November 2020-Ausgabe von Elle India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der November 2020-Ausgabe von Elle India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Hijabi Hair, Don't Care
TLC for the mane, especially when it isn't visible to the world, transmutes it into an act of self-love for Hasina Jeelani
THE MANE ATTRACTION
When it comes to hair care, compromise simply isn't an option. With iluvia's expertly curated systems, you can cleanse, revive, and protect your hair without missing a beat. Let your locks thrive, from root to tip, with science-backed, innovative haircare ranges crafted for lasting shine, strength, and elegance.
ELLE Beauty Hall of Fame
Celebrating standout beauty products in every category, all earning ELLE's seal of approval through expert, editorial and public votes
FULL THROTTLE
F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride
VIJAY VARMA MAN OF THE MOMENT
Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul
ROHIT SARAF THE GEN Z STAR
The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha
Roaring RAJASTHAN
From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state
Ectoin: The Skin's New Defence
Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts
Nigella's WORLD
The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer
ADRIATIC DRIFT
Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer