Why We Need To Embrace Skin Tone Diversity?
Grazia|May 2022
As we scramble to shed the ‘the lighter, the better’ notion – a mindset predominantly perpetrated in the billion-dollar beauty industry – are we doing more harm than good?
Sanjana Salunkhe
Why We Need To Embrace Skin Tone Diversity?

If you’ve grown up in a typical Indian household, you know the scrutiny you go through for having a darker skin tone. The women in the house will huddle around you and share words of wisdom on how to whiten and brighten your skin to look like a pale, rosy doll. Simple lessons like ‘keep washing your face’ or ‘scrub your face hard’ are shared without realising how problematic they can be. Even strangers don’t refrain from subtly shaming you. The sales lady follows your visit to the make-up counter at a departmental store – not so diplomatically – preaching about how you should paint your face in lighter shades to look fairer. Beauty advertisements, too, have never shied away from showing how you can succeed and achieve everything you want in life with fair skin.

Do we see this changing? Yes, we are evolving with time, but we are moving at a snail’s pace. The solution to the problem was never adding 22 shades of foundation. It was always about the lack of research and ignorance regarding understanding melanin-rich skin. Today, words like ‘colourism,’ ‘inclusive’, and ‘make-up for all skin tones’ are buzzwords that highlight how all ethnicities are catered to. Here, we speak to three successful women who share their experiences and are on the path to building a diverse and inclusive world.

THE REAL DIVIDE

Diese Geschichte stammt aus der May 2022-Ausgabe von Grazia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der May 2022-Ausgabe von Grazia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS GRAZIAAlle anzeigen
Cultural Renaissance
Grazia India

Cultural Renaissance

With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art

time-read
3 Minuten  |
October 2024
LOVE, LOSS, AND LESSONS LEARNED
Grazia India

LOVE, LOSS, AND LESSONS LEARNED

In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss

time-read
3 Minuten  |
October 2024
All Eyes On THIS
Grazia India

All Eyes On THIS

Meet the newest standout brands on Grazia's beauty desk

time-read
2 Minuten  |
October 2024
Is Restocking Our Fridges A New Form Of Self-Care?
Grazia India

Is Restocking Our Fridges A New Form Of Self-Care?

All the reasons why #restocking may not be as calming as it seems

time-read
5 Minuten  |
October 2024
SAVOUR THE TASTE OF SOUTHEAST ASIA
Grazia India

SAVOUR THE TASTE OF SOUTHEAST ASIA

In the heart of our capital lies an extraordinary dining experience, unlike any other

time-read
2 Minuten  |
October 2024
ESCAPE THE ORDINARY
Grazia India

ESCAPE THE ORDINARY

Luxury stays are now an essential part of our lives.

time-read
2 Minuten  |
October 2024
CHEFS ON THE LOOSE
Grazia India

CHEFS ON THE LOOSE

Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene

time-read
5 Minuten  |
October 2024
NOT SO HIDDEN
Grazia India

NOT SO HIDDEN

What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?

time-read
3 Minuten  |
October 2024
RAISING THE BAR
Grazia India

RAISING THE BAR

With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering

time-read
4 Minuten  |
October 2024
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Grazia India

WHAT WORLD ARE WE LEAVING BEHIND FOR HER?

Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation

time-read
5 Minuten  |
October 2024