With a luxurious new diamond collection, Italian jeweller Bulgari aims to crack the elusive millennial market. GRACE O’NEILL says they’re destined to succeed.
![Fiorever Young](https://magarticles.magzter.com/articles/8179/329004/5c76e09a86b50/Fiorever-Young.jpg)
AS A FASHION journalist, your professional life is littered with an above-average number of pinch-me moments. Travelling to Dubai with Bulgari this past October was a smorgasbord of them. Exhibit A: I was collected from the airport by a Maserati (Bulgari owns a fleet) and driven to the Bulgari Hotel, a mammoth fortress of luxury with 100 rooms, 20 villas, a yacht club and, naturally, a private marina with space for 50 boats. Exhibit B: less than two hours after landing, I was barrelling through sand dunes in a 4WD en route to a three course dinner under the stars in the middle of the Sahara Desert. Exhibit C: the following day, we drove to Abu Dhabi to visit the recently opened Louvre — an architectural feast with dozens of pieces on loan from its Parisian counterpart — before being whisked back to Dubai to spend the afternoon drinking tea and eating artisanal chocolates with Lady Kitty Spencer, niece of Princess Diana, cousin of Princes Harry and William.
But enough bragging; the salient point is this: Bulgari knows how to play host. Dozens of media and a handful of the brand’s key ambassadors were jetted out for the Middle Eastern jaunt — three days of refined lavishness to fete the launch of Fiorever, the brand’s new high jewellery collection, made exclusively with diamonds. “We wanted to create something for millennials,” says Lucia Silvestri, Bulgari’s creative director. “The challenge with this collection was to use diamonds to design something that is versatile but also stays true to our DNA.”
Diese Geschichte stammt aus der March 2019-Ausgabe von Harper's Bazaar Australia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March 2019-Ausgabe von Harper's Bazaar Australia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
![Grounded In Gotham](https://reseuro.magzter.com/100x125/articles/8179/450570/5eb9672550071/crp_GROUNDED-IN-GOTHAM.jpg)
Grounded In Gotham
As she acclimatises to life under lockdown in her adopted city, model Victoria Lee reflects on fear, family and the fortitude of New Yorkers
![Woman Of Influence Ingrid Weir](https://reseuro.magzter.com/100x125/articles/8179/450570/5eb95e313ac62/crp_WOMAN-OF-INFLUENCEINGRID-WEIR.jpg)
Woman Of Influence Ingrid Weir
With a knack for elevating creative yet quotidian spaces and a love of bringing people together, the interior designer is crafting a sense of community among young artists.
![CODE of HONOUR](https://reseuro.magzter.com/100x125/articles/8179/450570/5eb9648c97eb4/crp_CODE-ofHONOUR.jpg)
CODE of HONOUR
At Chanel’s latest Métiers d’art showing, house alums Vanessa Paradis and daughter Lily-Rose Depp reflect on the red-carpet alchemy of Coco’s beloved bow, chain, camellia and ear of wheat.
![Stillness in time](https://reseuro.magzter.com/100x125/articles/8179/450570/5eb96081dff5f/crp_Stillness-in-time.jpg)
Stillness in time
Acclaimed Australian fashion designer Collette Dinnigan’s new life in Italy has been a slowing down of sorts — but now, with coronavirus containment measures in play, life inside the walls of her 500-year-old farmhouse in Puglia has taken on a different cast, she writes
![In the BAG](https://reseuro.magzter.com/100x125/articles/8179/450570/5eb95d3bb7bcc/crp_In-the-BAG.jpg)
In the BAG
Aussie expat Vanissa Antonious from cult footwear brand Neous on going solo and stepping up her accessory offering.
![uncut GEMMA](https://reseuro.magzter.com/100x125/articles/8179/450570/5eb965b2d7381/crp_uncut-GEMMA.jpg)
uncut GEMMA
Forging her own path while paying it forward to the next generation, actor Gemma Chan is the (very worthy) recipient of the 2020 Women In Film Max Mara Face of the Future Award. She reflects on fashion, the Crazy Rich Asians phenomenon and red-carpet alter egos with Eugenie Kelly
![THE TIME IS NOW](https://reseuro.magzter.com/100x125/articles/8179/450570/5eb9638155455/crp_THE-TIME-IS-NOW.jpg)
THE TIME IS NOW
Esse Studios founder Charlotte Hicks’s slow-fashion model may just blaze a trail for the industry’s new normal. She talks less is more with Katrina Israel
![COUPLES' THERAPY](https://reseuro.magzter.com/100x125/articles/8179/450570/5eb96284187fa/crp_COUPLESTHERAPY.jpg)
COUPLES' THERAPY
Brooke Le Poer Trench ruminates on the trials and tribulations of too much time together
![CALM IN A CRISIS](https://reseuro.magzter.com/100x125/articles/8179/450570/5eb95f2e3c10d/crp_CALM-IN-A-CRISIS.jpg)
CALM IN A CRISIS
Caroline Welch was a busy woman who wrote a book on mindfulness for other busy women. Now, in the midst of a worldwide pandemic, she has started to take her own advice
![ACCIDENTALLY RETIRED](https://reseuro.magzter.com/100x125/articles/8179/450570/5eb9613c234c8/crp_ACCIDENTALLY-RETIRED.jpg)
ACCIDENTALLY RETIRED
As we settle into the new normal of lockdown, Kirstie Clements finds a silver lining in the excuse to slow down and sample the low-adrenaline lifestyle of chocolate digestives, board games and dressing down for dinner