Shake It Off

Hanli Hoefer is the embodiment of the empowered Serpenti women to who Bulgari is paying tribute for the 75th anniversary of its serpentine icon

- Tan Siok Hoon

History and culture from East to West have long prized the snake symbol throughout the existence of humanity. The mythical creature possessed the ability to shed its skin, endowing it with transformative and regenerative powers. Those familiar with the ouroboros a snake biting its tail to form an infinite circle without beginning or end would know that it represents the universal energy of constant renewal.

Bulgari's liaison with the iconic serpent began in 1948; the relationship debuted as a jewellery watch wrapped around the wrist and has since expanded into jewellery and the leather goods universe. The early stylised and supple Tubogas renditions captured the imagination with its industrial-inspired flexible tubular band of precious metal crafted using masterful goldsmithing sans any form of soldering.