Keeper Of Time
L'Officiel India|February 2019

Aurélie Picaud, Timepieces Director at Fabergé does not like to rest on her past laurels. She moves from one project to another writing great stories for history of timepieces.

Nidhi Raj Singh
Keeper Of Time

Aurélie Picaud, Timepieces Director, Fabergé is one of the few women at the helm of the watchmaking company. There is not a ‘typical’ working day in her life and she feels lucky that her remit is so diverse. Juggling different tasks— strategy, product development, production, after-sales, client events, watch trainings— Aurélie has created a formidable line of watches under the Fabergé brand.

Talking to us exclusively from Geneva about exciting things in the pipeline, Aurélie shares her insight about the watch industry and where India stands in their priority list. Excerpts from the interview:

There has been a big development in the watch industry recently when Baselworld and SIHH decided to coordinate their dates. Do you think it’s good news and is a way forward?

The watch industry, like every other sector, needs to adapt to meet clients’ needs and remain relevant. So, coordinating dates to be more convenient is indeed a sensible approach.

Where does India figure on Fabergé timepiece priority list? Have you profiled Indian watch connoisseurs as your potential customers?

Fabergé is part of the Gemfields Group that has offices in Jaipur, Rajasthan and regularly attends the plethora of jewellery and gemstone fairs.

We are always fascinated by the creative use of colour in India, which is a real source of inspiration. In fact, Faberge’s love of colour seems a natural fit for the Indian market. I see India as a great opportunity and look forward to developing a presence in the future.

Where, according to you, does the watch industry stand today, given that the luxury market witnessed a slump earlier, but is in a better space now?

Diese Geschichte stammt aus der February 2019-Ausgabe von L'Officiel India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der February 2019-Ausgabe von L'Officiel India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS L'OFFICIEL INDIAAlle anzeigen
BOW DOWN! IT'S A COSMIC CANVAS!
L'Officiel India

BOW DOWN! IT'S A COSMIC CANVAS!

Art Enthusiasts, Prepare For An Egg-Citing Event! The Canvas In Question Hails From Fontana's \"Concetto Spaziale, La Fine Di Dio\" Series-A Captivating Exploration Of Depth, Light, And Space. Look Ahead, Why!

time-read
1 min  |
July-August 2024
SPEED DEMONS TURNING HEADS & BREAKING RECORDS!
L'Officiel India

SPEED DEMONS TURNING HEADS & BREAKING RECORDS!

It May Require A Skilled Hand To Fully Harness The Power, The Rewards For Well Worth Hyper Cars. So, For Those Seeking The Ultimate Driving Experience, We Have A Couple Of Cars That Delivers On All Fronts. Look Ahead!

time-read
7 Minuten  |
July-August 2024
Slaying THE STREETS!
L'Officiel India

Slaying THE STREETS!

Last Month, The Buzz Was All About ASAP Rocky Rocking \"American Sabotage's\" Debut Collection At Paris Fashion Week, But That's Not Where The Excitement Ends-Get The Scoop On The Latest Street-Style Must-Have Accessory That Stole The Show In Paris!

time-read
1 min  |
July-August 2024
Culinary - CULTURES ECHOING 'INBETWEENNESS'
L'Officiel India

Culinary - CULTURES ECHOING 'INBETWEENNESS'

The Pavlova We Got For You Dances On The Edge Of Audacity, Flaunting Its Camp Spirit And Celebrating With Unapologetic Flair. Imagine The Vibrant Hues Of A Pride Cocktail Swirling Through Delicate Meringue, Crowned With The Delightful Crunch Of Pink Pralines. Can't Wait Now? Dig In!

time-read
2 Minuten  |
July-August 2024
TAKE A MOMENT TO RECHARGE
L'Officiel India

TAKE A MOMENT TO RECHARGE

Before You Dive Headfirst Into Any Wild Bathroom Design Ideas, Check Out These Two Must-Have Trends You Won't Want To Miss!

time-read
1 min  |
July-August 2024
LIVING IN A POSTCARD AT ATLANTIS.THE PALM
L'Officiel India

LIVING IN A POSTCARD AT ATLANTIS.THE PALM

L'Officiel Has Taken A Splash At Atlantis, The Palm, And Let's Just Say We're At A Loss For Words To Describe This Incredible Experience! With 35 Individual Restaurants, Endless Water Sports, And Club-Hopping Galore, This Resort Truly Has It All. Make Sure To Carve Out Plenty Of Time Because This Is The Dream Getaway You've Been Waiting For!

time-read
4 Minuten  |
July-August 2024
Whisking THROUGH ITALY'S HIDDEN BLISS!
L'Officiel India

Whisking THROUGH ITALY'S HIDDEN BLISS!

We Raise Our Glasses In A Toast To A City From Where We Left With Our Hearts Full And Our Minds Brimming With The Unforgettable Snapshots Of This Enchanting Place. Can't Wait To Know All About It? Read Ahead!

time-read
7 Minuten  |
July-August 2024
FROM GREASY TO GLAM IN SECONDS
L'Officiel India

FROM GREASY TO GLAM IN SECONDS

In A World Where Everyone Seems To Have Perfectly Flowing Hair, Some Of Us Girlies Are Stuck Washing Our Hair Every Other Day Thanks To Our Overactive Oily Scalps. But Fret Not, We Have A Product - Let's See If Its Magic Is Still There Or Not.

time-read
1 min  |
July-August 2024
MAKE-UP' O CLOCK
L'Officiel India

MAKE-UP' O CLOCK

Summer Is All About Fresh Fruity Blush, And Berry-Stained Lips Are A Must. If You Are In, Join Our Club And Say Yes To Glam Every Hour!

time-read
3 Minuten  |
July-August 2024
The New CHAPTER
L'Officiel India

The New CHAPTER

Mixing Cultures Like A DJ, Creating A Musical Stew Of Global Beats! From Arabic Rhythms To Indian Vibes, Our Cover Star, Mariam Hussein's Lyrics Tell The Story Of Our Diverse World. Dive In To Groove To The Universal Language Of Music!

time-read
6 Minuten  |
July-August 2024