Tapestry Of Innovation

Intricate detailing and eccentric ideas made Rimzim Dadu the designer she is today. Even as she toys with the idea of creating a bridal line, she is ready to foray into home dcor.

- Mitali Goyal

With innumerable questions in my mind, I took the stairs to designer Rimzim Dadu’s studio in Noida. I was welcomed by the neutral interiors and a smiling Rimzim. As I sat down, my eyes were fixated on the line-up of apparel that hung neatly in rows. “That’s our upcoming bridal collection and of course the steel wire sari,” Rimzim knew what I was looking at and I knew where to begin.

Rimzim never thought that she would get into saris, she tells me. And, yet her label today is synonymous with it. It was not many years ago when actor Sonam Kapoor wowed everyone as she draped herself in a Rimzim Dadu creation at Cannes. Not very far from the camera flashes, Rimzim stood, all smiles, bracing herself for the flurry of queries that was waiting for her. However, instead of resting on the past laurels, she not only pushed forward, but has ensured that the world sees that she is not a onetime wonder.

In our conversation, the young designer, takes us behind the scenes and tells us about her plans, even as she invited me to touch and feel her signature metal wire sari.

The way you reinvented sari, it became a new narrative...

When I started designing saris, it was a brand new canvas for me, a new genre. It was like a new world where I could experiment and do what I have never done before. Something that I have been working with were steel wires and I thought of mixing these two things. I started with a shredded metal pallu sari made with cords.

What was the idea behind the signature saris?