Weaver Of Heritage

Tradition, culture and lore are the forces that keep the value of Indian textiles intact. How do we succeed, is what we unravel.

- Chitman Kanwar Ahuja

A child of tradition from the land of culture and pageantry, Palak Shah, CEO, Ekaya Banaras hails from a family known for preserving the true Indian textile for over 120 years. Her sharp business acumen, combined with a spirit of intelligent marketing acuteness, deep curiosity for the world, and a fierce pride in Indian textiles, has been a driving force behind Ekaya’s success and growth. One of the key elements of her business strategy is the readiness to embrace heritage by using it as a springboard for inspiration.

Palak has helped Ekaya bring a newer, younger and bolder life to the story of textiles in India, which in turn ensures the brand’s foothold and eminence. In just a span of five years it stands as the pioneer of handloom luxury in India. We speak to her about her success route and all things Banaras, edited excerpts from our conversation...

After studying business management at King’s College London, you moved back to India. What has been the driving force behind Ekaya’s success and growth?

While I was at Kings, I was always curious as to why a sari could not be sold in the same way as a luxury handbag is sold. As anything that is handcrafted should be considered luxurious, but that is not the case in our country. I incorporated that aspect in Ekaya, through my choice of textiles. The idea was to give Indian textiles it’s rightful place in the global fashion market.