Virtual Linsanity

JEREMY LIN OPENS UP ABOUT BEING THE FACE OF COACH, HIS BASKETBALL EXPERIENCE IN BEIJING AND LINSANITY THROUGH HIS OWN EYES.

- Asaph Low

Coach Shearling and leather jacket

Coach Family

At a time when livelihoods continue to get ravaged by tumultuous circumstances, the importance of family and community is more paramount than ever. With this vision in mind, American design house, Coach announced the Coach Family campaign for the Fall 2020 collection that sees Jeremy Lin added to its lineup of ambassadors.

As the campaign celebrates togetherness and relationships that withstood the test of time, Lin’s brother Joshua Lin and trainer Josh Fan are featured alongside him. Both individuals played important roles throughout Lin’s life and basketball career, and continue to do so.

The partnership was Lin’s maiden experience with a high fashion brand as he relished the opportunity to express himself in different ways.

“I’ve never had a high fashion partnership before, and this partnership lets me express and explore my own style. I also hope this can be a fun partnership that brings joy and encouragement to young people out there.”

More importantly, Lin views the relationship between Coach and himself as a convergent of shared values. Founded in 1941, Coach takes design approaches with modernity and reimagines luxury with authenticity and innovation with a distinct New York identity.

“We [Coach and I] share the same philosophy and values. Coach believes in chasing dreams, facing challenges with a positive attitude and they also really believe in giving back. These are things that are really in line with my story and that I really appreciate about working with Coach.

(On Jeremy) Coach Shearling and leather jacket, cotton T-shirt (On Josh) Coach Cotton chambray jacket

Beijing