How Fashion Got Funny

The world of high style has swapped its pout for a smile, embracing witty, tongue-in-cheek designs in all their glory. Our writers road-test three ironic runway trends – which also have new-found relevance amid a global pandemic

PYJAMA DRESSING

Alley Pascoe emerges from her quarantine chrysalis – without changing out of her PJs.

Remember that recurring dream you had as a teenager, the one where you turn up to school wearing your pyjamas – the daggy pair with the teddy-bear print, no less – and Kelvin Coyle mercilessly calls you Big Bear for the rest of the year? Walking down the street wearing my Bed Threads linen PJ set felt like my teenage nightmare coming true. I braced for the bear taunts as I stepped off the light rail on my way to the office. When a woman walking towards me exclaimed, “You’ve got to be kidding,” I immediately went to explain that, yes, I knew I was wearing pajamas and, no, I hadn’t escaped from a mental health clinic. But before I could, I saw her ear-pods and realized she was on the phone – probably discussing The Bachelor finale – and hadn’t even noticed my uber-casual outfit.

Pyjama dressing isn’t new: Gabrielle “Coco” Chanel popularised it in the early 1920s, Vogue’s Grace Coddington wore Michael Kors jammies to the Met Gala in 2015 and the street-style set have been wearing the look at fashion weeks since the dawn of Instagram – but the pandemic has taken sleepwear to whole new levels. Now we have nap dresses, athleisure, and party PJs. “Nightwear” sales are up by a wild 1000 per cent this year. After three months at home changing from my day pyjamas to my night pyjamas, stepping back out into the real world – wearing a bra – was a real shock. So I jumped at the chance to wear PJs for a week.