Tell us about the brand philosophy of Lavazza India.
Lavazza believes in bringing authenticity and quality in everything that the company does. With more than 125 years of experience, the brand invented the concept of blending in coffee. Lavazza continues to build on its heritage and commitment to excellence by promoting original Italian quality coffee experience with a wide range of offerings for several settings: whether personal, business, or out of home. For Lavazza, quality isn’t “controlled” but “developed” through methods which oversee the selection of the beans, their proper roasting, assembling of the right blend and putting the final products in packages that are meant to last. This ever-present approach improves every day through innovation and constant research for obtaining best quality end cup results.
In the competitive Indian market, what sets Lavazza India apart from the other coffee brands?
Diese Geschichte stammt aus der March 2020-Ausgabe von TMM.
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Diese Geschichte stammt aus der March 2020-Ausgabe von TMM.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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