An Intelligent Marketers' Guide Book Who Are Millennials?

One sure way of knowing that you are a Millennial (officially!) is fitting in the age bracket of 23-38 years- a phenomenal target audience for marketers to focus upon in the contemporary times!

- Bharat Aggarwal

Technically speaking “Anyone born between 1981 and 1996 (ages 23-38 in 2019) will be considered a Millennial, and anyone born from 1997 onward will be part of a new generation.” Millennials are now every brand’s most significant customers and every firm’s most relied-upon workers! They control over $600 billion in annual spending, and their changing tastes can make or break your company.

How to engage millennial for customer insight and marketing? If there’s one generation that marketers can’t stop talking about, it’s the Millennials. Brands of all sizes around the globe are trying to engage Millennials and understand what motivates them and drives their attitudes and behaviours.

Finally emerging from the shadows of Gen Xers (Born 1965-1980), Millennials now make up the majority of the U.S. and India workforce. But study after study has shown that Millennials are wildly different from Gen Xers and even from Baby Boomers (Born 1946-1964), the generation that raised them. As Millennials enter adulthood and their preferences impact the economy, marketers and researchers need to develop a deeper understanding of them. Here’s what you need to know: