It wouldn’t be an exaggeration to say that Huda Kattan is currently the beauty world’s brightest star. She started as a beauty blogger in 2010 and launched her brand in 2013, earning her a massive global following. Her success has been celebrated widely, but nowhere more so than in the Middle East and South Asia—her Arabian style of makeup resonates strongly with brown women. She’s popularised that style world over, which is a near-miraculous phenomenon, as traditionally beauty ideals are passed from West to East, not the other way around. As Kattan gets ready to launch skincare next year, she talks about her entrepreneurial journey and the lessons she’s learned along the way.
WIDEN YOUR PERSPECTIVE
When Kattan started out as a beauty blogger, white influencers were the norm, a few African-American names were in the mix, but brown women were totally missing. Brown girls’ influences were a combination of Eastern and Western beauty ideals, so she ended up creating content that mixed a lot of approaches. “I’d talk about a lot of beauty ingredients that the West had never heard of but were so big in South Asian and Arab culture, like amla oil and henna. I was giving people the opportunity to have a different perspective.”
IDENTIFY THE GAP
Diese Geschichte stammt aus der November 2019-Ausgabe von VOGUE India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der November 2019-Ausgabe von VOGUE India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.
