When we wrote in issue #59, just a few short months ago, that TAG Heuer should spare a little love for its dive watch collection, the Aquaracer, we really had no idea that a suitable reply would be coming from the manufacture quite so soon. Here is what I wrote in that story: “Taking note of the winds of change that are swirling around watchmaking once more, we hope that the powers-that-be at the brand and LVMH consider the powerful allure of the dive watch, and seize the opportunity with what is already a pretty good model. It could be great.” Ask and ye shall receive, apparently. Well played TAG Heuer.
Before I let my enthusiasm for the Aquaracer get the better of me, a few confessions are in order. I wrote an extensive story on the family of watches known as the Aquaracer in 2018 for the Indonesia edition of WOW, and I followed up with the aforementioned piece last year. Part of the reason for this is that one of my first proper watches was a TAG Heuer 2000 Series chronograph, featuring an early appearance of the full colour version of the TAG Heuer logo on the dial. It is only one of several dive watches that I own, or have owned. While my current tastes go in quite a different direction, the dive watch is a must-have for most people who love watches. In this case, I am still in the “most people,” camp. The overall popularity of the dive watch is a narrative thread woven into a number of parts of this story, which is likely the most personal of cover stories we have done in the last five years. The TAG Heuer Aquaracer is the contemporary successor to the aforementioned 2000 Series, after all.
Diese Geschichte stammt aus der Summer 2021-Ausgabe von World of Watches.
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Diese Geschichte stammt aus der Summer 2021-Ausgabe von World of Watches.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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BRAND ELEVATION
On the sidelines of Geneva Watch Days, Bulgari CEO JeanChristophe Babin talks about the challenges of having one brand identity across all categories, and tells us what he really thinks of watch fairs.
EVEN MORE HANDS
For the third year in a row, the collective WOW team shares the watches we ponied up for. As always, we include a couple of fantasy pieces and more than a few fails.
CONCEPTS AND CONSEQUENCES
What is the legacy of concept watches? What happens when the show is over and it is time to actually manufacture them? How do these ticking research labs translate into actual, wearable timepieces...if they ever do?
THE QUESTION OF SUCCESSION
In the watchmaking industry, a company’s longevity is oftentimes measured not in decades but in centuries. What then happens to a brand beyond its founders? We speak to three CEOs to answer this question.
LEAPS AND BOUNDS
The quest to add one day to a month every four years may seem like a mundane task in the digital age, but achieving this mechanically is anything but.
FLIP SIDE
Omega celebrates the first human flight orbit the moon with a new Speedmaster Dark Side of the Moon.
SNAPPING BACK
A powerful showcase for a one-of-a-kind constant force mechanism, the Girard Perregaux Neo Constant Escapement is now available for everyone.
GO FOR GOLD
Forty-five years after Piaget released its allgold Polo 79 luxury sports watch to critical acclaim, the maison revisits this iconic collection with a new ultra-thin movement.
CLEAR WINNER
Hublot's fourth collaboration with Takashi Murakami puts the artist's joyful flower motif at the centre of a bold new case design.
HISTORICAL TRIBUTE
Parmigiani Fleurier launches a new version of their Tonda PF Hijri Perpetual Calendar with a vivid green dial.