Fine watchmaking marketing usually includes some cheerful message about rarity and exclusivity. The tagline ‘one of not many,’ comes to mind, but this is certainly not the only one. Only Watch takes that narrative and ups the ante, with brands offering unique pieces, hence the name of the auction. Of course, brands have been making one-of-a-kind pieces since the very beginning so this is not that special, in and of itself. Only Watch though is a story, with each watch in that story a unique character. In very real ways, it is a tragic tale, but it might yet have a happy ending sometime in the future.
The amazing watches to have graced Only Watch over its 16-year history should not distract from their singular purpose: striving towards a cure for Duchenne muscular dystrophy (DMD). The disease, which primarily affects boys, causes muscle atrophy from the age of four. It is currently incurable. Most who suffer from DMD are unable to walk by age 12, effectively paralized from the neck down by 21; life expectancy is estimated to be between 25-26. Luc Pettavino started Only Watch as a way to help those diagnosed with DMD, like his own son.
Diese Geschichte stammt aus der Autumn 2021-Ausgabe von World of Watches.
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Diese Geschichte stammt aus der Autumn 2021-Ausgabe von World of Watches.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
BRAND ELEVATION
On the sidelines of Geneva Watch Days, Bulgari CEO JeanChristophe Babin talks about the challenges of having one brand identity across all categories, and tells us what he really thinks of watch fairs.
EVEN MORE HANDS
For the third year in a row, the collective WOW team shares the watches we ponied up for. As always, we include a couple of fantasy pieces and more than a few fails.
CONCEPTS AND CONSEQUENCES
What is the legacy of concept watches? What happens when the show is over and it is time to actually manufacture them? How do these ticking research labs translate into actual, wearable timepieces...if they ever do?
THE QUESTION OF SUCCESSION
In the watchmaking industry, a company’s longevity is oftentimes measured not in decades but in centuries. What then happens to a brand beyond its founders? We speak to three CEOs to answer this question.
LEAPS AND BOUNDS
The quest to add one day to a month every four years may seem like a mundane task in the digital age, but achieving this mechanically is anything but.
FLIP SIDE
Omega celebrates the first human flight orbit the moon with a new Speedmaster Dark Side of the Moon.
SNAPPING BACK
A powerful showcase for a one-of-a-kind constant force mechanism, the Girard Perregaux Neo Constant Escapement is now available for everyone.
GO FOR GOLD
Forty-five years after Piaget released its allgold Polo 79 luxury sports watch to critical acclaim, the maison revisits this iconic collection with a new ultra-thin movement.
CLEAR WINNER
Hublot's fourth collaboration with Takashi Murakami puts the artist's joyful flower motif at the centre of a bold new case design.
HISTORICAL TRIBUTE
Parmigiani Fleurier launches a new version of their Tonda PF Hijri Perpetual Calendar with a vivid green dial.