Following months of quarantine and limited social gatherings, the latest survey by Bacardi, the world’s largest privately-held spirits company, shows that over 80% of respondents who drink cocktails have changed how and what they’re drinking after restrictions imposed by the global pandemic. This summer, ‘al fresco’ is the buzzword, and the outdoor summer soirée is set to be bigger than ever. The latest results by Bacardi, based on data from 5,000 respondents in the U.S., U.K., France, and Germany, reveals all this and more in the Bacardi 2020 Summer Cocktail Trends Survey, which sheds light on how consumers are imbibing this summer.
Half of all respondents in France and Germany aim to spend more time socialising and sipping drinks outside this summer compared to last year. Followed by 43% of American respondents and 39% of those surveyed in the U.K. Interestingly, most of those surveyed claim they’ll be enjoying the great outdoors closer to home, with under 16% planning a trip abroad this summer. Furthermore, reconnecting with friends and family was the top priority across all markets surveyed.
Diese Geschichte stammt aus der August 2020-Ausgabe von Ambrosia.
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Diese Geschichte stammt aus der August 2020-Ausgabe von Ambrosia.
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