How has your journey been with the Kyndal Group?
I joined Kyndal in 2007 as a trainee in my final year as an undergraduate. I involved myself with the company’s marketing and communication department. Working for international brands and bringing global luxury marketing practices to India for some of the most iconic brands in the world was a wonderful experience for a young person. In 2009, we began our equal JV with Bols and launched Bols brandy, which was a new category in the Indian market. Since then, we have entered into a few more JVs. Today we bottle Cutty Sark, Bootz Dark Jamaica Rum, Bols Brandy and Kyndal’s own Richton Brandy as well. It’s been an enriching, enlightening journey for me. India is a land of flavours. Each state is very different in its likes and dislikes, culture and social interactions. In India, growing urbanisation and changing lifestyles, especially of the youth, are driving the growth of the liquor industry. Today the industry is in an exciting phase. Changing tastes and growing awareness and also a sense of exploration in customers is driving the growth of new categories. Driven by our high level of expertise I am proud that Kyndal Group is delivering quality that is up to international standards with proven partnerships. This makes us a versatile, innovative company that keeps its ears to the ground and delivers more than the market expects.
What is your marketing goal for the various brands in the Kyndal portfolio?
Diese Geschichte stammt aus der March 2021-Ausgabe von Ambrosia.
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Diese Geschichte stammt aus der March 2021-Ausgabe von Ambrosia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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E-commerce In Alcohol Is The New Route To Market Strategy
Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.
Processes for alcohol-free beer production: A review
Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Increasing demand for nostalgic flavours in drinks
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
‘80% of the International Awards won by Indian wines are from Karnataka'
The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:
Trends in alcohol consumption in Europe continue their positive course
Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.
Pernod Ricard and Brown Forman Merger Speculation
As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.
Glasgow Whisky announces distillery purchase to expand global business
The company is expanding its wings with an environmentally sustainable and energy efficient distillery
Excise revenues save the day for Maharashtra and Karnataka
The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
Bacardi adds flavour to Indian market
Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
