The Milky Way To Success

It is said that milk is a complete food, full of nutrition and health benefits. Generations have passed but milk still retains its value in Indian household and everywhere else. As per an Indian mythological belief, milk is one of the few things God gave to humans from the treasury of heaven.

And probably true in today's perspective where the importance of milk, as a staple food, has led the food industry to make it more interesting and tasty. It contains 'high-quality proteins' that are well suited to human needs. Milk proteins substantiate amino acids presence in our diet, which we otherwise don't get through cereals and vegetables.

India is not only the largest milk-producing country in the world but also happens to be the largest producer and consumer of dairy. The market for dairy-based beverages in India is a market worth exploring. For it is a happening market with lots of growth potential. Especially, in the scorching Indian summers like these, players operating in the realm of dairy-based beverages can have a huge market, a market which can yield lucrative returns to the manufacturers. Among the value-added dairy products in India, the milk-based beverages have a very lucrative margin.

The Market

The stupendous growth in the dairy-based beverages market in post-modern India with its discerning consumers could be attributed to the growing health consciousness in the urban Indian society, along with less time to concoct healthy beverages at homes. The marked increase in disposable incomes in India during the last two decade can also be regarded as a contributing factor towards the growth of India's dairy-based beverages market. The health-conscious and time-starved segment of the young generation of India, who are frequently on the go, are especially likely to love these dairy-based beverages.

It is expected that more players from dairy segment and even from aerated drinks and FMCG segment would enter the milk-based beverages market of India in the near future.