CWA: Tell us a little about Cimbali Group and the training facility that has opened up in Singapore and what it will do?
MC: Cimbali Group, which represents brands La Cimbali, Faema, Slayer and Casadio, is a world leader in the design and production of professional machines for coffee, milk-based drinks and grinders. The Group is headquartered in Binasco, Italy (near Milan), and is present in over 100 countries, producing over 200 machines per day with 65 active patents to date.
We have 4 production facilities. The newly opened Academy in Singapore is part of the Gruppo Cimbali Asia Pacific Hub which also includes an office for its regional team. The Academy supports education, events and training for baristas, customers, distributors as well as influencers like the media. We showcase our newest models as well as our strategic machines. We are guided by the MUMAC Academy in our HQ and want to duplicate some of their activities in APAC.
Why was Singapore chosen as the site for this new training facility? What would it mean for the Singapore market as well as the Asia-Pacific region?
Diese Geschichte stammt aus der March - April 2021-Ausgabe von Cuisine & Wine Asia.
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Diese Geschichte stammt aus der March - April 2021-Ausgabe von Cuisine & Wine Asia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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Movin' On Up!
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A Three Part Series On Goa
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