'We Aim To Make Quality Primary Healthcare Accessible In India At An Affordable Price'
Express Healthcare|August 2017

Manasije Mishra, MD, Indian Health Organisation & Aetna India, in an interaction with Prathiba Raju, elaborates on how vHealth, an integrated primary care ecosystem, can play a crucial role in improving healthcare delivery

Prathiba Raju
'We Aim To Make Quality Primary Healthcare Accessible In India At An Affordable Price'

How did the concept of vHealth by Aetna evolve? Why did you chose to introduce it first in India and in which other countries it will be launched?

Aetna has chosen India as the first market to launch vHealth by Aetna, a global digital primary care service. The concept of vHealth by Aetna evolved from the analysis of the healthcare systems across the globe. Very few emerging economies have a robust primary healthcare system. With vHealth, we aim to make quality primary healthcare accessible in India at an affordable price. Tele-consultation is a relatively new concept in India. While there are a few players who have entered this market space, there is a huge scope for vHealth to thrive. The pattern shows that Indian audience only leverages these services in case of emergencies which is inappropriate.

After the successful launch in India, vHealth by Aetna will be introduced in other global markets like Singapore, the UK and the UAE. India will be the global centre of excellence for our subsequent launches in international markets.

Can you throw more light on vHealth by Aetna model and how it works?

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