Is Your Food Playing Tricks On You? Blame It On Questionable Marketing.
A clever play on words, an image that delivers emotion and impact, a video that tugs on your senses—these marketing tricks can definitely do wonders for a brand. But push it beyond ethical barriers and you’re at risk of losing credibility and, consequently, your market’s trust.
With regard to questionable marketing, some say that as long as no laws are broken then everything is fair game. It is business, after all, and some companies are willing to do anything to get ahead of the game. It is a ruthless world and, oftentimes, players roll with the punches by engaging in an equally ruthless game. In all this, where does ethics come into play?
KILLING THE KIELBASA
Have you ever wondered why the prices of supermarket beef hotdogs, pork sausages, and longganisas are low? Turn the packet over and look closely at the list of ingredients to find out. There are some brands of beef sausage, for instance, that list chicken skin, chicken, vegetable starch, and whey or milk protein as ingredients. Yes, the sausage might actually contain more chicken than beef. In the case of some beef hotdogs, you are lucky if you find more than 25 percent of real beef in them.
Diese Geschichte stammt aus der Volume 14 No 2-Ausgabe von F&B Report.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der Volume 14 No 2-Ausgabe von F&B Report.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Regional Picks
Hard-to-get food products are now within reach as a young startup brings edible finds from the provinces to the capital.
Time To Engage
If the customers want to leave more money on the table, then why is the industry allowing them to walk out the door?
Earth Bound
Despite its divisive principles, biodynamic farming could be a solution to the heavy price of industrial agriculture.
Bitter Beans
The coffee may be good, but the plight of farmers continues to leave a bitter taste in the mouth.
Sustainable Spaces
Resorts, no matter how distant from the city, are hoping guests will appreciate a lighter carbon ootprint and produce harvested from their backyard.
Break Line
Nitro-charged Horchata, Handcrafted Chocolate, Fresh Smoothie Bowls, and a Retro Boutique Hostel Are Driving the F&b Boom in LA Union.
Seasons Of Taste
Whatever Dish Is on the Table, Mccormick Seasoning Blends Will Take You on a Palatable Journey
A Taste Of Tomorrow
Influential Trend Forecaster Cécile Poignant on the Lifestyle Factors That Will Shape the Hospitality and Travel Industry
Long Time Coming
At the Heart of Josh Boutwood's Career Is the Rise and Fall of a Fragile Relationship With Himself, His Family, and an Exhilarating Future That People Are Finally Taking Notice
Vegan Chocolate
Chocolates Are for Everybody. Yes, Even Those With Strict Diet Restrictions