Savitha Rao reminisces on the twists and turns on her road to becoming a passionate advocate of sustainability.
![Planet activist](https://magarticles.magzter.com/articles/10493/198619/584a8beed5495/Planet-activist.jpg)
My friends know me as a planet loving activist. A typical day involves working on ideas that blend sustainability with craft, or of nurturing our livelihood programmes for women. An unlikely space for someone who started off her career in the corporate world.
My career in international marketing took me to many corners of the world. From Tokyo to New York to Paris to the jungles of Vietnam and many fascinating parts of the planet.
But at some point, I decided to start off on my own. I was very clear that I wanted it to be something that focussed on the greater good. Around that time a dear friend gifted me a copy of Business as Unusual by Anita Roddick (the founder of Body Shop). Reading it brought the epiphany that as long as one is not selling liquor, cigarettes or ammunition, one can do good in any work. I realised that I could channel my love for fabric and do good. A few months later I was invited (by the same friend) to a spiritual workshop. On the last day of the workshop I decided to give myself 90 days to start my venture. Things started to fall in place. On the day I typed out my resignation I counted and, to my amazement, it was exactly on the 90th day.
I started off my entrepreneurship as a buying house, working closely with international markets. Since I had spent years in the business of menswear, a world I loved, I decided to start a brand of menswear accessories. I did the ground work – registered a brand name, designed the logo, conceptualised a range of products, and worked intensively on product development. The project was on its way to a launch when I read an article on the North Pole melting.
Diese Geschichte stammt aus der December 2016-Ausgabe von Life Positive.
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Diese Geschichte stammt aus der December 2016-Ausgabe von Life Positive.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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![Miracles of Mount Maunganui](https://reseuro.magzter.com/100x125/articles/10493/1816966/zyrW9K2Mq1725134007197/MIRACLES-OF-MOUNT-MAUNGANUI.jpg)
Miracles of Mount Maunganui
A hike to Mount Maunganui in New Zealand filled Rashi Bunny with a sense of awe and wonder equivalent to witnessing the glory of the Divine Himself
![Navigating Your 20s: A Simple Guide](https://reseuro.magzter.com/100x125/articles/10493/1816966/dEcM0pRfo1725133721552/NAVIGATING-YOUR-20S-A-SIMPLE-GUIDE.jpg)
Navigating Your 20s: A Simple Guide
By embracing the tumultuous journey through her 20s, Abhilasha Srivastava learnt to triumph over the challenges encountered and carve the path for her future
![Inducing Sweet Slumber](https://reseuro.magzter.com/100x125/articles/10493/1816966/-4Cd9q1FU1725133444265/INDUCING-SWEET-SLUMBER.jpg)
Inducing Sweet Slumber
As we are well aware, lack of sound sleep can give rise to physical and mental problems. To ensure a good night's rest, you could follow the suggestions given by Jamuna Rangachari in the next few pages
![Days for the Divine](https://reseuro.magzter.com/100x125/articles/10493/1816966/JweyHpmBq1725133233678/DAYS-FOR-THE-DIVINE.jpg)
Days for the Divine
Guided by her mentor Megha Bajaj, Meghana Acharya sends positive vibes into the Universe to ensure the well-being and success of others
![Voices from the beyond](https://reseuro.magzter.com/100x125/articles/10493/1816966/ghm9WX2P51725132423598/VOICES-FROM-THE-BEYOND.jpg)
Voices from the beyond
Near-Death Experiences (NDES) have long fascinated humanity-a glimpse beyond the veil, a sneak peek into the unknown that pulsates with wonders, mysteries and intrigue. Jamuna Rangachari takes us through the narrations of a few who went to the other side and returned to share in great detail what they experienced and how it transformed them
![All for the best](https://reseuro.magzter.com/100x125/articles/10493/1816966/GkKuyldCo1725132244130/ALL-FOR-THE-BEST.jpg)
All for the best
An academic disaster turned opportunity led Rajeev Hallur to understand the jigsaw puzzle of life, initially incomprehensible to most of us
![Many Lives, One Master](https://reseuro.magzter.com/100x125/articles/10493/1816966/F4oMvLtqd1725131792512/MANY-LIVES-ONE-MASTER.jpg)
Many Lives, One Master
Dr Bijal Maroo probes into the enigmatic charisma of Swami Omkaranandaji to discover the story behind his uncanny healing powers
![Modern art with a tribal touch](https://reseuro.magzter.com/100x125/articles/10493/1816966/GsDGxtJnS1725131700614/MODERN-ART-WITH-A-TRIBAL-TOUCH.jpg)
Modern art with a tribal touch
Gautam Bharati and Avani Jain, based in Dungarpur, Rajasthan saw the incredible ability and passion of tribals for arts and decided to do something about it.
![Laugh your way to health](https://reseuro.magzter.com/100x125/articles/10493/1816966/TSiL1-0ju1725131562827/LAUGH-YOUR-WAY-TO-HEALTH.jpg)
Laugh your way to health
Rupa Bannur, a former IT professional turned holistic health coach from Bangalore began turning to laughter yoga in 2001 after she faced profound loss of precious family members.
![Healing Hands](https://reseuro.magzter.com/100x125/articles/10493/1816966/9bMYmfnn_1725131439908/HEALING-HANDS.jpg)
Healing Hands
When Rupesh Budh Ahmedabad from was 15 years of age, he learnt meditation from his martial arts (Karate) teacher. His teacher also introduced him to Reiki as a healing modality that can cure with just a touch. He told him that advanced Reiki practitioners can cure even from a distance without touching.