For Twila Cannell, owner of The Grainery – a Johannesburg-based company that sells ethically sourced wholegrains and flours – a side hustle has become a way of life that’s fuelled by passion and good carbs.
“Two years ago, I was working for an online store, pulling long hours, living unhealthily and just generally struggling,” Twila remembers. “I realised I needed to change my life.” The first step in her – and partner, Jason Bailey’s – healthy lifestyle change was to improve their diet. “We were watching loads of MasterChef at the time, and Yotam Ottolenghi made a guest appearance for a week during which he championed vegetables and whole grains,” Twila says.
The couple were eager to try out this new way of eating, but they soon found that good-quality, healthy grains were hard to come by. “We had just bought a house and had to furnish it, so there was no way we were going to spend R90 on quinoa,” Twila laughs.
This personal conundrum happened to coincide with Twila’s desire to start her own company. “I was walking through Zoo Lake one day – thinking of different business ideas – and the idea for The Grainery came to me, name and all,” she smiles.
Like so many new business ideas, the initial concept was very different from what The Grainery is today. “I wanted to offer a healthy lunch club to office parks in and around the Rosebank area,” Twila explains.
As such, she came up with the idea to make wholesome bowl lunches – “Bowls were all the rage back then, in the beginning of 2018,” Twila adds – and it was during one of the recipe brainstorm sessions that the idea came up to sell the grains themselves, too.
For Twila, sourcing the best possible suppliers was key. “Finding suppliers involved a lot of research, as traceability was crucial for me,” she says. “The grains also needed to be of the highest quality and a reasonable price, and I had to be confident that the suppliers had sustainability and Fair Trade policies in place.”
Diese Geschichte stammt aus der July 2019-Ausgabe von Food & Home Entertaining.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der July 2019-Ausgabe von Food & Home Entertaining.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Country harm
Country kitchens are a well-loved style that many daydream about. Whether rustic or modern, here are some of the core qualities of a country style that soeaks a thousand memories and enviable kitchen snaps
Your home Composting Guide
Making your own compost will benefit your garden and waste management at home. It could also be a fun learning experience for your family. Here, you get to learn the ins and outs of composting at home
Heavenly HOT CROSS BUNS
It's a trusty traditional favourite this time of the year, and now you can make your own!
Stock up!
While store-bought stock is great in its convenience, nothing beats the authentic flavours of home-made stock
hop hop Hooray
Get your little ones excited for Easter with these cute and tasty cookies
Fun & games
Finding new and exciting things to do as a family where the kids are genuinely entertained, can sometimes be a tricky situation. But fret no more as we've got you covered with activities that everyone will enjoy
THE Liquid gold Rush
Rare and exclusive bottles of whisky and tequila, worth hundreds of thousands, sit unopened as collector's items. Meet Reinhardt Paulsen, the man behind Urban Spirits and a purveyor of sought-after spirits from across the globe
Iconic pairings with a twist
' Looking to upgrade dinner plans, host with ease, and enjoy new spins on the classics? Here are five unique wine _ pairings you simply have to try out!
Reap the rewards
Start tending to your autumn veggie gardens to make these warm and hearty meals perfect for the colder weather!
Liquid gold
What makes RIO LARGO's olive oil as renowned and precious as it is? Edwain Steenkamp visits the spectacular farm to find out