Morocco may be an ancestral base for Africa’s most luminous craft traditions, but a new school of makers from the region are pushing it’s storied legacy into a bold new direction — and drawing the global design community’s attention while they’re at it.
The Marrakech-based studio LRNCE are one of the most colourful, and enigmatic, ambassadors of this next wave. A husband and wife duo, founders of LRNCE, Laurence Leenaert and husband Ayoub Boualam create work that is as much a celebration of their home city’s history, as it is of what they hope design could mean for their own generation.
The pair met and fell in love while Laurence was living in Marrakech, and have since fused their own origins in Belgium and Morocco, respectively. This continent’s diverse fusion has informed their uniquely collaborative collections, which includes homeware accessories, furniture and fashion. For Borrowed From Fatimaa.A, for instance, thoroughly minimal carpet designs celebrate the everyday weaver.
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