Andy Lif's Rainbow Of Jewels

Andy Lifschutz grew up in Oregon and later Portland, USA. He was afforded a very artistic upbringing, which was encouraged by his parents and strengthened by the powerhouse that was his grandmother. The Los Angeles-based artist creates endearing designs under the brand name Andy Lif Jewelry.

- Smitha Sadanandan

Jewellery Love: I had a thing for collections as a child. I amassed a collection of coins, baseball and basketball cards, and treasured rocks and keys. The keys were passed down to me by my father, and some of those really old keys helped me start my first collections. I have a Leo rising so I’ve also always liked to adorn myself! It was through travel that a more profound love of jewellery was sparked.

Honing Skills: I began by apprenticing under Kristen Hanson in New York City, as well as at a company in New York’s storied diamond district that catered to high-end jewellery designers and brands. I later moved to Mexico for two years to study at Sterling Quest. Upon my return to Portland, I continued my studies, studying at Portland State University under Gunnar Adamovics, and I was also challenged to continually improve my craftsmanship because I began selling my work. When I moved back to New York, I continued to supplement my education through impromptu apprenticeships. I consider my art an ongoing learning process, and I will forever be studying as a craftsperson.